Infinity Ward's Robert Bowling Opens New Studio, Says Games Industry 'Has A Lot To Learn'

After leaving Infinity Ward earlier this year, ex-Modern Warfare Creative Strategist Robert Bowling has launched a new studio called Robotoki, with a vision for creating a work environment where creatives have more control over exactly how their work is treated in the marketplace. According to Bowling, the games industry has "a lot to learn" when it comes to treating talent correctly.

“Robotoki is focused on being a developer development studio that just happens to make games,” he said, speaking to Game Informer. “We are focused on our team first and everything else second, because I believe as an industry; we have a lot to learn on how to treat talent. While we continue to out stride film and music entertainment in other areas, we are falling severely behind in how to properly inspire and support our creative talent.

“I wanted to create an environment where the creative vision holders held complete control over their work and could guide and maintain it from concept to execution."

Robotoki has yet to announce it's first project, but did reveal that his team would be focusing on building "a game universe first, experience second, and game mechanics last." Robotoki intends to create games for all platforms.

Robert Bowling Opens Game Studio [Game Informer]


Comments

    Yeah, the game industry also has a lot to learn in terms of listening to the community *taps nose*.

    He probably believes that the game industy needs every game to be the same rehashed bullshit like the Call of Duty franchise is which, unfortunantly, is pretty much already the case. It's rare that we get something unique and when we do it usually sells poorly (see: Bulletstorm)

      You're probably jumping to half-arsed conclusions based on your own bias.

      Good on the dude for at least having the intent to do things differently.

      You're probably a 31 year old virgin living in your mother's basement.

        Scott you're probably just a d***.

        Ad hominems everywhere.

        You've obviously never played a Call of Duty game have you? It's the same shit repeated. Robet Bowling was obviously a useless sack of shit while at IW (see: CoD MW3) and believes that the game industy needs to be same shit on repeat (see: CoD MW/2/3)

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            Call of Duty isn't solid, it's clearly sloppy shit. Oh, and it's easy to prove you wrong you stupid 10 year old twat - look at MW/MW2/MW3...wow aren't they all so clearly similar? Or are you blind, dumbshit

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    Will listening to the community involve dedicated servers, leaning, and not being a goddamned port when on PC?

      Listening to the kind of community that makes those kind of suggestions is what makes the games industry a boring place that pumps out the same crap ;) Start listening to some people who don't care about servers and PC vs Console debates and you'll probably get start to get some interesting ideas

        Yeah, I would much rather matchmaking on PC, no mods and console control prompts (re: Halo 2's port) [/sarcasm]

        Yeah, I mean why listen to people who want their game to function properly on the platform its available. Stupid idea clearly.

          Oh come on if your PC games works how it's supposed to then whats the point of being a "PC Gamer"? ;)

        I'm not going to get into a petty console vs pc debate except to say that any developer that doesn't play to the strengths of each platform is an asshole.

        Slack multithreading, 32bit addressing, poor UI, etc are never excusable on a PC title, just as poor control translation is unacceptable on consoles.

    ALso he looks a fair bit like MotoGP rider Jorge Lorenzo, which is funny to me for some reason.

    Did he get a tan? He looks different.

    Anyway his comments about why he is starting up his own game developer company sound to me like a reason why he left Activision. I just find it absurd he announces out of nowhere he is resigning on the spot, and Activision just thank him and they part ways, and not too soon after come out with a development team with the main idea being focused on the developers controlling the work and direction.

    Not sure if new Call Of Duty, or just new Maps. =.=

    The guy is a complete hack, I can't see anything decent coming from the PR guy from the COD franchise.

    valve has an interesting approach to looking after talent

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