After leaving Infinity Ward earlier this year, ex-Modern Warfare Creative Strategist Robert Bowling has launched a new studio called Robotoki, with a vision for creating a work environment where creatives have more control over exactly how their work is treated in the marketplace. According to Bowling, the games industry has “a lot to learn” when it comes to treating talent correctly.
“Robotoki is focused on being a developer development studio that just happens to make games,” he said, speaking to Game Informer. “We are focused on our team first and everything else second, because I believe as an industry; we have a lot to learn on how to treat talent. While we continue to out stride film and music entertainment in other areas, we are falling severely behind in how to properly inspire and support our creative talent.
“I wanted to create an environment where the creative vision holders held complete control over their work and could guide and maintain it from concept to execution.”
Robotoki has yet to announce it’s first project, but did reveal that his team would be focusing on building “a game universe first, experience second, and game mechanics last.” Robotoki intends to create games for all platforms.
Robert Bowling Opens Game Studio [Game Informer]
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