Japanese Media Keeps Beating Up On Sony

Once upon a time, Sony ruled Japan. Those days are over. Don’t believe me? Just look at how the Japanese media keeps turning the Tokyo-based electronics maker into a punching bag.

This sort of thing isn’t unique to Sony; the Japanese media was dishing the same punches to Nintendo last year. Sure, sometimes jabs are warranted — especially if a company seems to be on the slide or underperforming. Call it “tough love”.

This past weekend, Japanese news show Mr Sunday had on Kaz Hirai to give his pitch about “One Sony” (a more united, stream-lined Sony) and how he’s going to be Mr Fix-It.

The show had a list of comments — not so nice comments — and then read them to Kaz Hirai’s face. Look at the other guy, and look at him smile. Awkward!

The comments as well as the commenters’ ages and professions were:

• “Previously, it (Sony) was great, but now the sun is setting somewhat.” (36-year-old company employee)
• “The hardware features are good, but they sometimes break.” (23-year-old female sales clerk)
• “The prices seem high.” (23-year-old part-timer)
• “What’s Sony?” (19-year-old college student)
• “An incompetent electronics maker.” (23-year-old part-timer)
• “None of its new products grab me. There’s no excitement.” (22-year-old job hunter)

Late last week, another Japanese news show ran footage of Japanese people being totally different — cold, even — to Sony. Tough love, Sony.

ソニーのイメージ・・・「値段が高そう」「ソニーってなんだっけ?」 フジ『Mr.サンデー』で [aatyu]

The Cheapest NBN 1000 Plans

Looking to bump up your internet connection and save a few bucks? Here are the cheapest plans available.

At Kotaku, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.


6 responses to “Japanese Media Keeps Beating Up On Sony”

Leave a Reply

Your email address will not be published. Required fields are marked *