Japanese Media Keeps Beating Up On Sony

Once upon a time, Sony ruled Japan. Those days are over. Don't believe me? Just look at how the Japanese media keeps turning the Tokyo-based electronics maker into a punching bag.

This sort of thing isn't unique to Sony; the Japanese media was dishing the same punches to Nintendo last year. Sure, sometimes jabs are warranted — especially if a company seems to be on the slide or underperforming. Call it "tough love".

This past weekend, Japanese news show Mr Sunday had on Kaz Hirai to give his pitch about "One Sony" (a more united, stream-lined Sony) and how he's going to be Mr Fix-It.

The show had a list of comments — not so nice comments — and then read them to Kaz Hirai's face. Look at the other guy, and look at him smile. Awkward!

The comments as well as the commenters' ages and professions were:

• "Previously, it (Sony) was great, but now the sun is setting somewhat." (36-year-old company employee) • "The hardware features are good, but they sometimes break." (23-year-old female sales clerk) • "The prices seem high." (23-year-old part-timer) • "What's Sony?" (19-year-old college student) • "An incompetent electronics maker." (23-year-old part-timer) • "None of its new products grab me. There's no excitement." (22-year-old job hunter)

Late last week, another Japanese news show ran footage of Japanese people being totally different — cold, even — to Sony. Tough love, Sony.

ソニーのイメージ・・・「値段が高そう」「ソニーってなんだっけ?」 フジ『Mr.サンデー』で [aatyu]


    They don't excite because the marketing campaigns suck, but don't blame the products, we just live in a society that doesn't go out and find things for ourselves anymore. Instead what works is a hand model's floating limb flicking through medical journals and then going to play the piano over some narration tha tells us what it could but you wouldn't do and that someone translates to a revolutionary product.

    I am pretty sure about a year or so go I read an article about how Sony was uniting and stream-lining. Obviously not much has happened in that time.

    "What's Sony?" 0_o

      I had no idea people like that existed in Japan haha. I mean you would have seen at least something from them, music, games, films, cameras, phones, financial services. I'm going to assume he was trying to be a smart arse.

    Yeah I think it's flaming for the sake of it.
    Sony need to lift there image and market (and sometimes price) better. But in fairness iPhones and iPads are way overpriced and are not revolutionary. Steve Jobs just marketed it brilliantly to idiots to think they are the next coming of Jesus and cool when it is all gimmick.

    It appears more aggressive than it is because most westerners don't understand the Japanese people. The peoples of a lot of asian countries are often 'straight to the point' in certain facets of conversation, but it's not menacing, it's just sort of their version of light/moderate observation. It's still kind of hard to explain.
    Things westerners find personal and don't talk about, can be addressed directly and openly in such countries and isn't found offensive or touchy, it's just a cultural way they are as a people.

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