Nintendo Reveals Its Plan For Success

Last year? Man, last year sucked. Nintendo bled loads of cash. Sure, the Nintendo 3DS was neato, but the rollout was rocky. And the Wii? That just gathered dust in anticipation for the upcoming Wii U.

But Nintendo is already saying this year is going be fine, that we should not panic. Nintendo is coming back, baby! Because, you see, Nintendo has a game plan — just like always.

In its most recent statement for the 2011 financial year (boy, that sounds boring), Nintendo laid out what it's planning to do to get its mojo back (boy, that sounds exciting). Here are the choice bits:

For the "Nintendo 3DS," its hardware has been sold below cost because of its significant price cut in the fiscal year ended March 31, 2012. However, Nintendo expects to cease selling it below cost by the middle of the fiscal year ending March 31, 2013. As for the "Nintendo 3DS" software, a totally new side-scrolling action "Super Mario" in 2D called "New Super Mario Bros. 2" will be released this August, and the latest version of the popular franchise for this handheld device, "Animal Crossing," is scheduled to be launched this fall in Japan. The newest title in the "Brain Age" series, with which people can brush up their "working memory" (a brain function of processing or utilising the incoming information with information kept in the brain) and "concentration power" at the same time, will be released by this summer in Japan. Moreover, Nintendo will attempt to maintain the popularity of evergreen titles such as "SUPER MARIO 3D LAND" and "Mario Kart 7," and release compelling products one after another, in order to further expand the sales of the "Nintendo 3DS." Also, Nintendo will roll out the "Nintendo 3DS" in Asia in due course.

Nintendo will release the "Wii U," the successor of the "Wii," mainly in Japan, the United States and Europe at the end of this calendar year, and propose a new play style of home entertainment with its unique controller embedding a 6.2 inch touch screen.

That's it — give or take some surprises — in a nutshell. But wait! There's more:

Nintendo continues to pursue its "Gaming Population Expansion" goal based on the idea of putting smiles on many people's faces by offering brand-new entertainment that anyone can enjoy, regardless of age, gender, or gaming experience.

Nintendo strives to spread the "Nintendo 3DS" released last year, will endeavour to spread the "Wii U" to be released at the end of this calendar year, and will keep on offering not only Nintendo-developed new games but games and services making use of the capabilities of those systems by collaborating with software publishers while positively promoting potential evergreen software titles.

Moreover, Nintendo will push forward with "Nintendo Network," which is the network service for the "Nintendo 3DS" and the "Wii U," and offer game experiences, which enable users to compete and interact with others all over the world, and provide add-on content by utilising its network functions.

Furthermore, for the purposes of adapting to the changes in the environment surrounding the video game market and creating new business opportunities, Nintendo is envisioning the digital distribution of packaged software and is aiming at expanding the digital business.

In the challenging and competitive video game industry, which consistently requires new and innovative products, Nintendo will continue striving to expand its offerings of compelling products and services by capitalising on being a platform holder with powerful in-house software development teams.

The real takeaway here is that Nintendo seems as though it will make a big Nintendo Network push. How will all this pan out? We'll know in a year. See ya then!


    Wow. So unimpressed....still. Come out with huge losses...and going right back to making the same tired old games again?! Nintendo (Insanity), doing the same wrong thing over and over again, expecting different results.

      ... "Have I ever told you the definition of insanity?"

        Trying the same thing over and over and expecting a different outcome? Fuck that, buying a Nintendo product in 2012, THAT'S insane. I couldn't give a crap if Nintendo shut up shop and just made games, I haven't bought Nintendo hardware since the N64. Sure Mario Galaxy was a new take on the platformer but it could just as easily have been on the other two consoles and in HD! Everything else they did this gen smacked of desperation, despite the fact they were dominating the market. Sony was able to keep the market locked up for two generations (PS1-2), Nintendo did it for one (NES) and HALF this time., and I think the Xbox will dominate the next one. The kids that got a Wii as 12 year olds 6 years ago are 18 now, they will be getting a PS4 Xbox3. The biggest beneficiary of the Wii are the other two.

          I concur.
          I got a Wii on release and ended up trading it in due to a lack of quality titles and multiplayer.
          Won't be touching the WiiU due to that heinous looking 'controller'... and because Nintendo.

    me have doubts

    theres just something really pathetic about nintendos UI and previous networking attempts

    friend codes here we come

      At least they've finally gotten around to making it one code per console, rather than one per game.

    All aboard the 'Nintendo is Doomed' train!


    Nintendo's problem is that they are always so concerned about selling hardware at a loss that they usually try to avoid it at every opportunity, and thus under develop the hardware capabilities of a console.The only reason they've done it with the 3DS is because it wasn't selling well.

    The Wii U can't be a big success because even if it does ship a lot of units, it'll fall in the dark once Sony and Microsoft bring out their next consoles, just as the Wii has now.

    Yes but with the WiiU, we can expect ANOTHER Mario Game!!! so last century...

    I just think the gaming industry is a big fucking joke now. I'll just sit back and wait for the 6 year old hardware and same boring ass sequels in the next gen of consoles.

    Not buying any Nintendo product until a Metroid game or 3DS lite.

    I can't see the profitability in handheld's coming back. The market has gotten used to these products plummeting in price post-release. I can't see them sustaining sales without another price drop no matter what games make it to the machine.

    I think Nintendo needs to focus on improving it's e-shop. Relax size restrictions. Make it more appealing to indie devs from a cost and approval perspective. It's the easiest way to get variety out there!

    My god, if I could just earn once cent for everytime people complain and pretend to be business savvy, I'd be... Whatever. Point is sales are improving, and only down a few hundred thousand units, Nintendo is on track to recovery and with the Wii U set to release soon, the Nintendo Network soon to become fully functional, DLC and good 3rd party backing, Nintendo will be fine.

    Its frustrating to see that so many of its fans are constantly bitching for perfection, when no company is. Have some respect for one of the elderly for god sake.

      Must point out, 3DS sales were a few hundred thousand shy of their estimation of 14 million (13.54 Million) but that itself was an estimation Nintendo revised back in April of last year (one month after the launch of the console) down from 16 Million. So while it's technically right to say a few hundred thousand units, truthfully it would be more like 2 million + units they were down by.

      Nintendo may have recovered somewhat from the horrendous launch of the 3DS, but all it will take is another nose dive from the Wii U for them to be right back in the danger zone

      This guy.


    IF pokemon comes out on WiiU... then...

      I do agree with this. Nintedo needs to use that pokemon licence (or exclusivity agreement) for thier home consoles as well. Everyone loves pokemon rpgs; this would definately move hardware.

    Maybe if they sell the wii for $100 and can continue sell casual focused wii games they will profit in that market. I do agree that releasing a new console on par with current consoles and calling it next gen is ludicrous, and considering the number of early adapters who were burned by the wii's lack of games for the hardcore fans (the ones who buy the console at launch) and then burned once more by the 3ds price drop and the slow trickle of quality games after launch I can't see this launch to be very favorable for them.

    And of course its not like Microsofts and Sonys gaming divisions having been bleeding oceans and oceans of money for years now. Let's all just not even mention that.

      That would apply IF they only did games... But they don't. Nintendo is GAMING and that's all, they can't afford to hemorrhage...

    Nintendo will dominate - end of story!

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