Take-Two Boss Apologises For Giving THQ Six Months To Live

Take-Two Boss Apologises For Giving THQ Six Months To Live
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The slinging-handbags fight that boiled up when Take-Two Interactive honcho Strauss Zelnick gave THQ six months to live has been, officially and semi-politely, resolved.

Backing up, THQ has been in a bathtub full of trouble for much of this year. The publisher has shut down its kiddie division, fended off rumours it scrubbed its publishing schedule to prepare for a sale, and its stock hit the thin ice of being delisted .

So, when Zelnick shot off his mouth today at MIT about THQ’s prognosis, there was some call for him to say “THQ won’t be around in six months.” Still, that kind of potshot is unbecoming of a chief executive. THQ’s spokespeople said Zelnick’s “perception of THQ is outdated and inaccurate. His comments are irresponsible and false. Perhaps he would be better off commenting on his own business.” And, yeah, that’s a salient point.

Zelnick then apologised for his remarks: “While discussing our strategy I spoke out of turn about someone else’s. It was inappropriate and I regret it,” he said in a statement reported by Game Informer.

THQ: Take-Two’s Perception is ‘Outdated’ [Joystiq]


  • Zelnick was a moron for saying that, Ken Levine would never say something like that about another company. Dissapointing to hear something like this from a company that brings us games like Bioshock, let Ken speak for your company next time Zelnick, he’s the one making you guys money.

  • Don’t really see what’s so bad about this situation. He was just giving his opinion, and it didn’t come across like smack talk to me. And even if it was, so what? Hurt feelings, is that it? I don’t expect many people think THQ’s going to be around for very long anyway, though I wouldn’t have estimated 6 months, necessarily.

  • It was a bit of a low blow, and I don’t agree with it, but he was standing in front of a room full of people talking about business strategy. The key point he was making, that licensing IPs is a dangerous long term venture, is correct. It’s not like he was just randomly posting twitter trash talk.

    I think what was so bad about it, beyond the fact that the slightest hint of smack-talk is news worthy when you’re doing round the clock game coverage, was mostly just that it was in bad taste and a bit thoughtless. THQ is in bad shape and trying to recover. The last thing they need while mouthing off is to have someone who knows what they’re talking about making everyone with money on the table nervous. There’s a guy who knows Monday morning he’s going to have to convince the people keeping THQ alive that a Take-Two CEO doesn’t know what he’s talking about.

  • I really dont get the uproar. He was talkkng about business strategy. A lot of guys make comments like this everyday. Its not callous, ot business.

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