A) To sell Reddit swag. (They did.) B) To draw lines of people. (They did.) C) To let Reddit workers meet real-life Redditors in the flesh. (They did.) D) To run a low-tech Reddit-in-real-life using magic markers and a whiteboard. (They did this, too.)
Reddit's Jena Donlin explains real-life, manual Reddit in the video here, which we shot this past weekend at PAX East in Boston. Don't fret if you missed it. Donlin says they'll be doing this more.