You hear rumours of Apple entering the console business once every, oh, six months or so. Maybe that'll slow down after comments made today by new Apple boss Tim Cook.
"Gaming has kind of evolved a bit", he said at tonight's D10 conference talk. "More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger."
Of course they don't need a traditional console. With the amount of money Apple's making from game sales on the iPhone and iPad they don't need to.
Then again, he does leave the door open at the end there for something else. Who knows, if Apple does go ahead and announce its own TV later in the year, you'd expect games to play some kind of role there, even if it's just with a dedicated App Store.