If Only They'd Actually Released An All-White NES

I've got a basic rule when it comes to consumer electronics: the white the better. The white PS3, the original Xbox in its rare white, the DSi in glossy white, the new white 360, they all look great.

That's just my tastes, though. Artist and advertising man Andrew Miller has a different reason for emphasising the colour: he's spending 100 days painting consumer objects white to remove all branding. In the end we're left with just the object.

In addition to the NES pad pictured above, other cool things he's whitewashed are featured in the gallery.

Brand Spirit [Andrew Miller]


    inb4 cheese

      Lol, epic fail.

      I'm way too slow it seems

      Cheesy must monitor kotaku every minute of every day

        It's just an automated bot that immediately comments on any Plunkett post.

      Well nice try I guess...but Cheesus sits and waits for a Plunkett article and then attacks, while everyone else reads every other article on this site.

        I was watching that Mass Effect 3 Ending Documentary, it popped up in my feed and I got here first.

          so you stopped what you were doing, specifcally to come to this article & contribute nothing other than a single line of rubbish?

          that just makes you seem even more of a sad case.

            Cheesus has taken over being the resident retarded idiot from name.

              cheesus & name r the same creature/troll/abomination, it just changed it's handle

    I would like to see what these would look like if they were all white WITH the branding (a logo) added.
    My bet: Damn good.

      I'd like to see these with completely different branding eg. the NES controller with the branding and colour of say, Black & Decker. TO MESS WITH YOUR MIND

    luke.... i've ribbed you before..... i've questioned you...... i've stood with others wondering why you work here...

    Now you answer a few questions, your obviously an APPLE fanboy based on this whole white is better...

    which also asks some other questions...

    where am I going with this? yeah im trolling but black is back and will never leave us, deal with it

      I think you are confusing trolling with being an ass. It's not trolling when you tell everyone you're trolling.

        yeah but most people who troll have never been in a fight in real life and have no sense of honour.

        I'll give luke any chance he wants to fire back at me.

        Hell he can even try to make it the second decent article he's ever written.

        Come to think of it thats not trolling at all, that motivation and encouragement :)

    I love these! It just goes to show how critical industrial design is to a product's brand. It's interesting that even with the branding removed, my immediate thoughts were Nintendo, TDK, Bic, McDonalds, Darth Vader and Lego. Yes, Darth Vader is more iconic than Star Wars itself!

      It's terrible, isn't it?

    Why does this not surprise me... I HATE white electronics!! They should all only be black!!

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