Why Drink Booze When You Can Play Diablo III?

In South Korea, like elsewhere, Diablo III is out. And boy, are people ever playing it. Korean paper The Hankyoreh recently did a report on how Diablo III is impacting Korean nightlife. While much of the information is anecdotal, it does provide a good window in.

For example, one businessman told the paper that instead of playing game, he plays Diablo III. He's certainly not alone.

Another one of the Diablo III players interviewed, an insurance salesman, doesn't have the game yet. However, since Diablo III's launch, he has been spending around six hours each weekday at his local PC bang (net cafe). On weekends, he's there for 10 hours at a time and sleeping around four to five hours a day. "I want to try the game out at a PC bang first and then buy it," he said. "I'm going to buy it soon."

Among hardcore gamers, this insurance salesman doesn't seem to be the exception. According to the PC bang owner, one guy in his late thirties played 16 hours straight one day — from Friday evening to Saturday. The guy then went home, took a nap and came back to play some more.

More people spending time in PC bang, playing Diablo III means fewer people doing other things. One bar owner told The Hankyoreh that business is down. He's heard that it's because of Diablo III, which doesn't seem to bother him too much. He's a fan. After closing the bar at 2am, he heads over to a PC bang and plays until 8am. If you can't beat 'em, join 'em. And then beat 'em.

Jongsu Chang contributed to this report.

디아3에 미치는 이유? "룸살롱말곤 놀이문화 없잖아" [The Hankyoreh]


    Man, those Koreans take their gaming seriously

    Those chair look really comfy. Could totally replace my creaky old office chair with one of those.

    And here in Australia, we drink because we cant play Diablo 3 because of server maintenance

      +1. Having to surf the net to get our Diablo fix rather than playing the game really hurts.

      +1 to this. I BOUGHT D3 today to play it, can I? No sir. Its down for at least EIGHT HOURS. It's not ****ing WOW Blizzard! FFS!!!!

        I was talking to a guy in general chat just before the servers went offline, he was literally in the same position as you as he had just bought the game. Blizz don't seem to be making a good first impression.

          D3 maintenance is SC2 time!

    may as well just drink, the server is offline again

    "For example, one businessman told the paper that instead of playing game, he plays Diablo III. He’s certainly not alone."


    Hopefully it works better with vpn, was going to test tonight but yeah =/ maintenance.

    Also, at least on normal difficulty drinking and playing is the way to go. Just map a primary and secondary ability to mouse and clutch abilities to buttons (tried so far with monk (heal, blind on 1,2) and wizard (armour and...knockback aoe thing...).

      I can’t see how vpn will make a difference, you can join any region

    Pull your finger out Brian and proofread. There should at least be a bracketed explanation of bang.

    Oh there is. /shamedface. Sorry

    Drinking and playing Diablo II is not recommended! At least not in a group, which is where all the fun is.
    There is no let up in play and I end up busting for a piss and holding on till after a boss kill.
    BF3 is much more toilet friendly with an average round lasting till the next need to slash and the load time just long enough to do so and grab another drink.

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