That commercial recently won Bronze Lion Award in the Direct Lions category of the Cannes Lions International Festival of Creativity. That festival is in the same city that holds the famous Cannes Film Festival. So this is like the Cannes Film Festival of commercials!
Google's Virtual Idol Wins Cannes Prize
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Earlier this year, Nvidia unveiled a showcase of real-time ray-tracing using Phasma and some Stormtroopers from the Star Wars franchise. At their conference in Gamescom this year, they showcased the same ray-tracing demo - but instead of running off four Volta-powered GPUs, it was powered by a single Turing-powered GPU.
One of the best things about the CD-ROM era was that it was a great promotional tool. And the best kind of promotions were free games. Specifically. free games with food.