My Brief, Fast Ride In An E3 Ferrari


I got an email over the weekend from Microsoft public relations: “I have some sweet rides available to take you to the Halo Showcase, courtesy of ‘Forza Horizon’ if you’re interested. We’re going to have four cars around for E3: a Ferrari California, a Lamborghini Gallardo, an Audi R8 V10 and a BMW 6 Series.”

Crazy, right?

The cars would be parked outside the Los Angeles Convention Center, and I needed to go to that Halo event anyway, so… could they spare a second car for Tina Amini? Maybe one for Jason Schreier?

Sure they could.

I took the Ferrari. Passenger seat, of course. My driver was a well-tattooed race car driver.

I messed up, though. I was too slow on the draw with my phone, so I failed to catch the spectacle of a man at the Convention centre literally holding a gate over his head so Tina’s car could drive under it.


You can see a brief glimpse of him doing it here.


Unfortunately, as fun as the ride was and as unflappable as I tend to be at things like E3, I realise now I was far too self-conscious about shooting video while my driver gunned it to traffic lights. You don’t get a good feel for the speed.

Gunning it through the streets of LA? I should have shot more!

I’m sure I’ll be in a Ferrari again. Some day.


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