There's gold in them thar digital mountains, especially when it comes to the whole Top Level Domains (TLDs) thing. TLDs are personalisable domains that allow you to replace the '.com' in a web domain with something else entirely and there is a massive bidding war going on.
According to this New Statesmen report, Sony has bid over $500,000 on three separate domains: .playstation, .sony and .experia. Microsoft is pushing the boat out further -- obviously it has more products to market, hence more domains. Microsoft is currently bidding for .azure, .bing, .skype, and .xbox among others.
Incredibly, according to the report, bidders for these new domain names have to drop $185k just to bid! This is incredible.
I have to wonder about the legitimacy of this whole thing. I think everyone who has ever used the internet -- even once -- is aware that the word '.com' is a thing you have to type for a web address. I wonder just how much of a barrier '.com' is, really.
Is it worth all this cash? I sincerely doubt it. Part of me thinks these new domain names will just confuse people further.