On this day all the way back in 1932, a little company we now know as Lego was born.
It's come a long way; what began as a small outfit building traditional wooden toys has transformed into one of the most popular and iconic brands in the world today, its trademark plastic bricks playing a big role in the childhoods of, well, just about everybody.
The video below is a cute little recap of the history of the company, posted today by LEGO in honour of the celebrations.
Also, in case you didn't know, we actually have a little section here on Kotaku devoted entirely to Lego. You can check it out here.