To promote online role-playing game Dragon Quest X, Square Enix and Nissan joined forces for this: a Dragon Quest branded Nissan Serena.
The Nissan minivan was wrapped in Dragon Quest characters. The Japanese car maker is rolling out seven of these to appear at Dragon Quest events and promote the game. One lucky individual can even win one of these colourful cars. "Lucky", rather. These aren't exactly for the faint of heart!
日産自動車、「日産セレナ×ドラゴンクエスト」スライムカーを発表！ [Game Watch]