Medal Of Honor Website Ends Tomahawk Promo And Pulls Links To Weapons & Gear Manufacturers

Medal Of Honor Website Ends Tomahawk Promo And Pulls Links To Weapons & Gear Manufacturers

Earlier this week, Electronic Arts came under fire for hosting links to the websites of companies that sell and make assault weapons and tactical gear on the Medal of honour Warfighter website. Those links — connected to items that players will be able to use in the game — were accompanied by blog posts written by Warfighter producer Greg Goodrich. A write-up on the Gameological Society was among the first that took the publisher to task for the close linkage between the new Medal of Honor game and the sale of actual weapons. Today, EA has pulled the links page to those weapons and gear sites and ended the special Tomahawk promotion that drew much of the ire from critics.

Goodrich spoke to Eurogamer at Gamescom and acknowledged that those webpages came down in response to the criticism in articles on that site and Gamespot. He also noted that the limited edition tomahawk was part of a charity drive for Project Honor:

“That was an effort to raise a lot of money for charity, and we were well on our way to raising a lot of money with that tomahawk, but I don’t know what will happen with that now. That whole effort, we’ve been working with those partners because we wanted to be authentic, and we wanted to give back to the communities. Every one of those partners, none of them paid a dime for product placement – all the money generated went to Project honour.”

To be clear, most of those partnerships appear to be still in place; it simply looks like EA is no longer promoting them on the Medal of Honor website.

EA pulls Medal of honour tomahawk promotion [Eurogamer]


  • What utter evil from EA: They’ve just removed links and sales promotions to arms dealers from their website in the face of public shaming, and they dare to claim it’s hurting charity? That’s a new low.

  • “To be clear, most of those partnerships appear to be still in place”

    They’re still raising money by selling novelty high-powered axes and guns, they just won’t tell us about it now.

    Unbelievable. The ethics are appalling.

  • EA; they’re the OCP of the video game world. “I had a guaranteed military sale with MOH:Warfighter! Renovation program! Spare parts for 25 years! Who cares if it worked or not!”

  • Wait wait wait…

    You can mail order a semi-automatic assault rifle from Amazon and you can buy the ammo from said gun from Walmart, but that’s not an issue. But saying that a video game based around shooting people with virtual weapons can’t say that its based on real life equipment?

      • Yeah I agree, saying that the M4 represented in your game is made by said manufacturer is such a “huge issue” these days, it’s no wonder kids these days are going ape shit on the streets.

        • They’re offering it for sale via the game’s website.

          They have a MoH-branded axe, for the die-hard game fans who want a lethal military weapon to remember it by, I guess?

          It’s a grubby association.

  • If I remember correctly SWAT4 was partnered with Colt firearms, the only difference between then and now is that Irrational Games didn’t brag about it

  • It’s not the person selling the guns that’s the problem(unless it’s illegal), it’s the person using them.

    I’m so sick of people being on their high horses. I didn’t know that EA had links to manufacturers on their website but I don’t see any issue with it. Warfighter is a gun game. I like guns. Having a link on a game I like to a gun site is good for the firearm manufacturer and to a lesser extent EA. Would I visit those sites and wish I owned one of those guns? Yes. Would I then go out an shoot someone? Fuck no. (accuse the French)

    Is it bad morals advertising a business partner nowadays??

  • Had to look up what Project Honor was again.
    Not sure why they thought it would be a great idea to fund a charity for The Navy SEAL foundation by selling more weapons, not to mention they announced the partnership 2 months ago that MoH branded gear would be sold, but I don’t think anyone anticipated it to be actual weapons did they?

    • I think we also have to look at the context here.

      In Australia, we’re not exactly weapon crazy because we just don’t have that kind of saturation in our society, where as in America they have guns pretty much everywhere; friends, family, gunshops and even supermarkets. From the sounds of it, its not an actual weapon weapon, but just a branded collectors item that is based off a real weapon.

      It is a good cause, supporting widows and the children of fallen soldiers (much like our legacy charity here) its just that the US is a little different when it comes to weapons than us, I could see the backlash if they tried to sell it in Australia; but in the context of America it just doesn’t seem out of the ordinary.

  • Maybe they should have been selling MOH branded prosthetic limbs or night-terror inducing drugs to commemorate the PTSD soldiers return home with. Anyone who doesn’t see the morbidity in selling weapons in order to raise money for a charity that is necessary in the first place because of the harm weapons cause is a moron.

  • I meant what I said years ago. Crysis (as in the first one, nothing else) is the last thing I’ll ever have to do with EA. This is just the icing on the cake.

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