‘Sony Will Drop Its Hardware Prices This Spring, Because It Must.’


What’s happened in the business of video games this past week …

QUOTE | “Sony will drop its hardware prices this [spring], because it must.” — Rob Fahey, veteran game journalist, talking about why Sony needs to cut the price of both the PS3 and Vita in order to boost sales.

QUOTE | “If you make a good game, Zynga will copy it.” — Catharina Lavers Mallet, head of King.com’s London studio, talking about the difficulties of making social games.

QUOTE | “Our priority right now is definitely to bring more content.” — Shuhei Yoshida, President of Sony Worldwide Studios, talking about what Sony needs to do to boost PS Vita sales.

QUOTE | “What matters now is whether all of those millions of households with a Wii festering in a cupboard under the stairs will fall for it again.” — Dan Pearson, senior staff writer at GamesIndustry International, talking with other journalists about the Wii U’s third party support.

QUOTE | “We still would have wanted to publish it even if it was a direct sequel to E.T. from the Atari 2600.” — Ken Berry, EVP of Xseed Games, talking about publishing The Last Story for the Wii in the US.

QUOTE | “I fundamentally believe that e-sports will be an Olympic event in my lifetime.” — Brandon Beck, co-founder of Riot Games, talking about how the popularity of games like League of Legends continues to grow.

STAT | 147% — Amount that sales rose for Japanese mobile social game giant Gree for their fiscal year just ended in June; total sales were $US2 billion, with $US609 million in net profits.

QUOTE | “This is the best time to be a game designer.” — Neil Young, CEO of ngmoco, talking about how player data from mobile games helps make games better.

QUOTE | “Our definition of success is their failure.” — Brian Fargo, CEO of InXile, talking about how big game publishers view Kickstarter-funded games like Wasteland 2.

QUOTE | “Those Zynga-like games give the ‘casual’ market a bad name.” — David Crane, creator of the classic Atari 2600 game Pitfall, talking about how they promote the game.

STAT | 235 million — Number of gamers now playing games on Facebook, according to the company; that’s up from 205 million this time last year.

STAT | 7 million — Number of copies of Minecraft that have been sold for the PC, according to Mojang; they’ve also sold over two million copies on Xbox Live Arcade.

QUOTE | “We will never abandon physical media. As long as the consumer wants to buy something on a disc, we will be there to offer it.” — Peter Moore, EA COO, talking about how digital sales will overtake physical sales in a few years.

This Week in the Business courtesy of GamesIndustry International

Image from Shutterstock


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