The Grand Theft Auto V Viral Marketing Is Go!


Well some experts seem to think we’ll be playing Grand Theft Auto V before April. I’d be surprised — pleasantly surprised — if that happens. But now it seems as though the viral marketing for the game is starting to kick off. And it takes the form of a pretty crazy parody of Scientology/any religious cult you care to name.

Head to the website for The Epsilon Program, and have a gander.

According to the site…

— The Earth is actually 157 years old.
— Sperm does not exist.
— Trees talk and we all come from a tree. The same tree.

The only real hint the site has anything to do with the Grand Theft Auto universe — besides the whole absurd religious satire thing — is on the testimonials section of the site…

“Kifflom changed my life. I used to have a well paid job, a family and good prospects. Now, I’ve given that up to find real meaning in wearing light blue and proclaiming my real religion. Kifflom!’
– Jonas Ackerman, Blueberry, San Andreas

“At first, I was nervous about giving up my identity and sleeping with all of those men, but I really enjoy it now.”
– Mary Fortune, Liberty City

“Cris Formage is a genius. It’s a religion without homework!”
– Morgan August, Los Santos, San Andreas.

There’s also a twitter account, which you can follow here.


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