The PS Vita has struggled a little, there's no getting around it. The competition is pretty intense in the general mobile market, and the Vita hasn't really broken through. That doesn't mean it isn't a great piece of tech, and it certainly doesn't mean there isn't good software out there. So if you've been toying with the idea of getting a Vita, particularly for the new LittleBigPlanet game, this is a pretty good deal.
At JB Hi-fi, you get the Vita, a downloadable copy of LittleBigPlanet and a box copy of FIFA, along with some other pretty useless stuff -- all for less than $300. Most likely you could probably find a better deal overseas, but if its an impulse buy you're looking for, this is pretty good.