I knew that dance games, like Ubisoft’s Just Dance series, took an extraordinary amount of motion capture and choreography. But I admit that I never stopped to think about the costumed characters on-screen. Not only does the team have to capture dancers in motion… they need to outfit the dancers, too.
This behind-the-scenes look at Just Dance 4 gives a glimpse into just how large a role real-world fashion and costume design play in the game’s creation. And for the style-minded crew who make it happen, a big payoff: outfits from the game appeared at New York Fashion Week in September. Who knew video games and one of the world’s most stylish runways could ever go together so well?