Sony: 'Consumers Have Decided' 3D Isn't 'Hugely Important' Right Now

It's safe to say that, outside of the 3DS, 3D gaming hasn't really taken off or made any kind of major impact in the gaming space. Roughly two years ago 3D gaming was all Sony talked about, but now it has taken the foot off the pedal. Apparently "consumers have decided it's not hugely important at this time".

According to Fergal Gara, Sony's UK boss, Sony is looking to talk a little less about 3D. For now.

"It's fair to say consumers have decided it's not hugely important at this time," he said, talking to Eurogamer. "It's a capability we've got. It may have a bigger life a little further down the line. It's great we can do it. It doesn't seem to be the most powerful USP at the moment, so you've seen us shift our effort onto fresh new exciting IP."

Feargal Gara seems happy to accept that wearing glasses is a bit of a barrier to entry.

"Whether you look at movies or games, wearing the glasses and consuming 3D in that way in the home isn't hugely popular," he said. "That's just a fact. I haven't read detailed research on it, but the glasses will certainly be a big part of the hassle factor. I also think there's a bit of a difference between the highly focused viewing and the more casual viewing. In the home people tune in and tune out a bit, and doing that with glasses on and glancing at your tablet or pausing for a bit, compared to the cinema experience which is a solely focused experience, you know there is a difference emerging there."

Does anyone here actually own a 3D-enabled TV? How often do you use it?


    All I know is that when I sit down to play games or watch a movie, I don't want to be sat wearing glasses.

      What if you had bad eyes?

        I don't want to sit wearing glasses on my glasses.

        I had bad eyes. Then I got laser eye surgery. And if I was still wearing glasses, adding the 3D glasses on top is a real pain in the ass.

    I bought a new TV (Sony) a years or so ago, wasnt even aware it was 3d till i got it home, so paid for the glasses for the hell of it. I think i only used them twice, once to see what it looks like and once to try Uncharted 3 in 3d. Lets just say now the glasse are gathering dust in a drawer with its charger.

    I like the idea of it, but the tech just isn't there yet. 3DS gives me a migraine and you have to stay perfectly still, and you lose a lot of detail when you look at stuff with 3D glasses. Rather stick to Hi-Def stuff over 3D myself.

    Have a 3D capable TV. Never use the 3D. It just seems to be bundled in on a lot of new TVs these days, whether we want it or not. Wearing glasses to watch TV isn't much fun, and on top of that, there's bugger all GOOD movies in 3D anyway.

    My sister's boyfriend is always adding this weird thing to the end of his sentences when he talks about visual hardware; it's something like:

    "Oh and it's 3D capable too!"

    To which I say: Oh my god, who the hell cares? /Peter Griffin We've had 3D in movies for the last how many years? It's never been a demand. Some people like it (usually kids) and some people don't. I don't care about the diorama-esque visual effect that 3D is and won't until we can interact with those elements. Sure, work on the technology, but don't try and sell it because (as this article concludes) nobody wants it.

      That's pretty ignorant, of course nobody wants it when it doesn't exist on conventional mediums, you won't know if people will buy it until you actually release it.

        I disagree - Hollywood has tried to launch 3D content about 60 times over seventy years. This particular form of 3D has no real appeal to the market, else it would have taken off by now.

          I agree. Whenever anyone mentions 3D, my thoughts immediately turn to Dara O'Briain's comment likening it to tuberculosis - "it flares up once a generation and you have to zap it with anti-biotics and get on with your life". The 3DS got it right when they made it unobtrusive, but until it's both unobtrusive and affordable, it won't go beyond its current niche.

    I think acknowledging that this isn't what users want is the first big step.

    Atleast they need to wait for someone to develop decent non glasses 3D technology that works with large HD monitors before making games with the feature.

    I get there's a push for new and innovative things when it comes to gaming but I believe 3D isn't the right direction, work more on the gameplay/backstories, less on the gimmicks I say.

    I have a LG 3D tv, and use it all the time.
    I love the Cinema 3D LG use, I hate the 3D in the 3DS, as its too hard to play and keep it in focus.
    I Had a great time playing Arkham City in 3D.

      Agreed about Arkham City in 3D. It was _awesome_ to swoop around with 3D glasses on. Also very good for Gran Turismo 5. I judge the corners and braking distance better when wearing them.

      Otherwise, don't use it too much. The occasional movie in 3D. That's about it. I bought the set because I needed a new TV. The 3D feature was incidental.

    I just recently bought a Sony Bravia LED TV, which came with one pair of 3D glasses. I have tried out all of my games that are 3D compatible. The quality of the 3D effect varies a lot, but generally i find they drop from HD to SD, and can also drop in framerate. I'd rather play the game in HD, with a smoother framerate than in 3D. The TV's 'simulated 3D' doesn't look too bad, but i think it adds a bit of input lag, so i'd rather play without it. As for movies, i haven't even watched one 3D movie on it yet, because i'm always watching with others.

    The 3D on my TV never gets used either.

    I have a 2012 Panasonic that has the new polarised 3D. No batteries in the headsets, and they are much lighter too. Four free sets with the tv, it is actually pretty amazing tech! No darkened views, and you can use the glasses you get from the cinemas, too.

    Last edited 02/10/12 1:07 pm

    I have a 3D Samsung plasma. Used it excessively since I got it. If I have the option of 3D, I'll go that route.
    Sadly the glasses are active, but Samsung provided 9 pairs all up (7 of which are rechargeable units) for $35 so I don't complain ^_^

    Sony are idiots, and their financials lately prove it. It's a niche thing for ppls living rooms atm, but on PC gaming it's starting to take off in a big way. Take a look at the upcoming games list at that have spent time working to make sure 3D works flawlessly and I can tell you that 95% of the other games listed that it works near perfectly anyway as it is driver and hardware driven. Then there are sites like that ppl post community fixes for games that have issues, and nvidia has started incorporating these fixes into their driver profiles. I see 10X the amounts of request for 3D huds/cursors on dev forums than I did a year and a half ago.

    I did see a use for 3D that stopped me in my tracks and it wasn't 3D. it was using 3D tech to show 'dual screen gaming using 3D' (google it!). It's actually far more useful for gamers than 3D. If they played their cards right and marketed this properly they would def sell many more 3D TV's.

    Just got a new TV, but haven't tried out the 3D yet.
    Keen to check it out though.

    I own a 3D compatible 120Hz screen, and have a nvidia 660ti, just don't know how to get the glasses kit, cant find anywhere in aus to get it, I'd go amazon but I don't trust international shipping. anyone know where I could get them?

    I switched 3d off on my 3DS after about 20 seconds and it's pretty much stayed there.

    I switch it back on now and then but I always decide It's better off within one minute.

    Wonder How the Sony 3D tvs for the PlayStation Went? The ones the sold at only one retailer?

    I always wanted to use my 3d glasses the problem is the content just isnt there so i dont use them. I wanted Avatar in 3d but nope that isnt available except if you buy a certain TV.
    In terms of gaming when ever i tried it it was just a gimmick and added no depth to the experience what so ever.

    Great. Now if they'd just realise that nobody cares about 3D films either things will finally be sorted.

    I've got a 3DS but can't see the value in a 3D TV. Interestingly the kids never use the 3D on the 3DS - they prefer the 2D image, I find the 3D useful to judge depth in a game

    I have a 46" LG 3d tv and I actively will buy a 3d movie over the standard bluray copy. I think 3d just gives the movie extra depth and games wise uncharted 3 in 3d is amazing anyone who thinks 3d marrs their experience is obviously trying the wrong tech, 3d should not hurt your eyes. stay away from Sony as their 3d is expensive just likemost of their tellys and comparatively most other brands pack in more bang for your buck

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