Sony: ‘Consumers Have Decided’ 3D Isn’t ‘Hugely Important’ Right Now


It’s safe to say that, outside of the 3DS, 3D gaming hasn’t really taken off or made any kind of major impact in the gaming space. Roughly two years ago 3D gaming was all Sony talked about, but now it has taken the foot off the pedal. Apparently “consumers have decided it’s not hugely important at this time”.

According to Fergal Gara, Sony’s UK boss, Sony is looking to talk a little less about 3D. For now.

“It’s fair to say consumers have decided it’s not hugely important at this time,” he said, talking to Eurogamer. “It’s a capability we’ve got. It may have a bigger life a little further down the line. It’s great we can do it. It doesn’t seem to be the most powerful USP at the moment, so you’ve seen us shift our effort onto fresh new exciting IP.”

Feargal Gara seems happy to accept that wearing glasses is a bit of a barrier to entry.

“Whether you look at movies or games, wearing the glasses and consuming 3D in that way in the home isn’t hugely popular,” he said. “That’s just a fact. I haven’t read detailed research on it, but the glasses will certainly be a big part of the hassle factor. I also think there’s a bit of a difference between the highly focused viewing and the more casual viewing. In the home people tune in and tune out a bit, and doing that with glasses on and glancing at your tablet or pausing for a bit, compared to the cinema experience which is a solely focused experience, you know there is a difference emerging there.”

Does anyone here actually own a 3D-enabled TV? How often do you use it?


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