Your Upset Reactions To The New Splinter Cell Trailer Were ‘Uninformed’ And ‘Kneejerk’

Your Upset Reactions To The New Splinter Cell Trailer Were ‘Uninformed’ And ‘Kneejerk’

the latest trailer for upcoming Blacklist

Fan uproar isn’t the fault of the game, though. It’s the fault of the fans. Apparently.

“Everyone can make kneejerk reactions to a vertical slice of the game that are really uninformed as to what the whole experience is like,” Blacklist director David Footman told Eurogamer last week. “We really have to be patient as we roll out each item about the game.

“The proof is always going to be in the pudding. Talk is talk, and it is just all talk right now. We really need to get a demo out there, for people to see how you can ghost levels, to see the gameplay. It seems to be an overreaction because people are just seeing the ‘pow!’, the explosiveness.”

Ubisoft, this is a problem, and it’s not with your fans. It’s with your marketing. Assassin’s Creed III has run into similar (if not as upsetting) issues with its trailers’ YEAAHHH AMERICA tone, this despite the fact the people making the game say the actual game’s not like that at all.

If there’s more to Splinter Cell Blacklist’s very essence, then show it. You can skimp on characters and settings all you want, but if a trailer can’t even sell a game’s tone accurately, what the hell is it selling?

It’s almost tragic. Drip-feeding us content is one thing, but for a publisher’s marketing arm to think it’s a good idea idea to withhold such basics as what a game’s like is crazy. How dare we see an action-filled trailer for a video game and assume that video game is full of action!

To then call fans’ reactions “kneejerk” and “uninformed”, as though this kind of thing is normal – it’s not, even in the perverted world of games marketing – only makes things worse.

Splinter Cell: Blacklist response has been a “kneejerk reaction” and “uninformed” [Eurogamer]


  • That gameplay ‘Ghost’ walkthrough was much better. They showed us you can do it, and even admitted that they did have non-lethal takedowns but didn’t have them implemented into the game at the time of the demo showing. Much more informative and doesn’t talk down to anyone.

  • “If there’s more to Splinter Cell Blacklist’s very essence, then show it. You can skimp on characters and settings all you want, but if a trailer can’t even sell a game’s tone accurately, what the hell is it selling?”

    Very well said.

  • Agree with the AC3 problem – it’s concerning when the marketing gives the opposite impression to developer comments.

  • I have to agree with Luke here; I recon that if the stealth isn’t lost, then they need to try and make sure that the fans are aware of that and never get to this point in the first place.

    Also, a Blacklist demo, YES PLEASE!

  • But I think the fact that they didn’t bother to have the non-lethal take downs ready for the demo, just shows that they want to take the series into a different direction, that the old feel of the game is taking a back seat. They want to appeal to the ADHD CoD crowd. Why bother to plan out your approach when you can just start a QTE? Jesus just make a different game to put in these design decisions in, don’t shoe-horn it in to Splinter Cell.

  • The franchise dies post Chaos Theory, that was the peak which will never be found again because the industry is trying to appeal to 8 year olds whom can’t hold still because of their rampant ADHD.

  • Hold on. The entire /point/ of a trailer is that people are able to make a judgement from it. If you present a trailer that isn’t an accurate representation of the game, that’s on no-one but yourselves.

    That doesn’t mean that the game won’t be a perfect Splinter Cell game – it could be the best one ever made. But you can’t show people something completely unlike Splinter Cell and get upset when they complain.

  • Even if you can ‘stealth’, why do it when you can just call an airstrike at will and kill everyone. If you look at any game with stealth, the point of it, is to get rewarded with something like better weapon pick-ups or because you’re unable to overpower the enemy. None of that is evident here, because you’re already over equipped and are over powered.

  • the trailer is abhorrent. I find it disgusting. If that is the demographic they are aiming at I don’t want it.

    If you can’t make a decent trailer its your own goddamn fault, I could literally make a better toned trailer in my sleep.

  • Anybody with a little business experience, particularly when it comes to selling, knows how idiotic it is to blame potential customers for their perceptions. If the reaction to the game/product is negative, it isn’t because people are overreacting, it’s because the marketing is communicating. The “artists” at Ubisoft who feel like they have a “story to tell”, should bear in mind that in business this desire must intersect with consumer demand if they have any real hopes of having the funds to “tell a story” the next time around.

  • The fact that they developed and implemented explosive and in-your-face action before they started to implement stealthy, non-lethal takedowns shows that the developers are obviously moving in a different direction from the original complex, deep and patient game that once was.

    Forget about it being called Tom Clancy’s Splinter Cell.

    It’s now Michael Bay’s Splinter Cell.

  • I’ve played all of the Splinter Cell games and there’s been ups and downs. Liked the 1st. Loved the 2nd and 3rd. Took the 4th back after 2 days because it was just so buggy.

    The 5th was pretty cool, but very action oriented.

    From what I’ve seen of the 6th, I second the guy who said ‘Michael Bay’s Splinter Cell’. That’s exactly how it seems to me.

    And does anyone else find it just awful that he now interrogates people by stabbing them and then twisting the knife in the wound? I’m sorry but that’s WAY too full on for me. Uncool. And stupid. I’m 32 and I think I’m too old for the type of story they’re trying to tell.

  • Exactly. I have no interest in the game because it isn’t being marketed as a Splinter Cell title at all. And I am a massive fan.

Log in to comment on this story!