Analyst: Call Of Duty Sales Could Be Down 15% Year On Year

Analyst: Call Of Duty Sales Could Be Down 15% Year On Year

Another year another massive blockbuster launch for the Call of Duty franchise. But, according to one analyst the unit sales of Call of Duty games are down year on year, and Black Ops 2’s sales may be down as much as 15%.

“We believe unit sales of Call of Duty: Black Ops II are tracking down double digits year-over-year,” Sterne Agee analyst Arvind Bhatia told Games Industry International. “Our checks show initial sales of CoD: Black Ops II at some retailers were down as much as 20 percent. Subsequently, it appears sales of CoD did pick up a bit over the Thanksgiving holiday. We think the current sales curve suggests CoD: Black Ops II unit sales in its first year could ultimately be down 10 percent to 15 percent year-over-year.”

There is the possibility that the release of Halo 4 had an impact on sales, and the slow decline of retail in general, so it doesn’t necessarily reflect increasing disinterest in Call of Duty, but it is interesting to note.

Call of Duty: Black Ops II first-year sales could be down 15% [Games Industry International]


  • Congratulations, Activision. You’ve finally done to COD what you did to Guitar Hero. Bravo.

    *slow clap*

    Quick! Better rush out couple of new (or perhaps that should be “new”) Skylanders games to make up the shortfall!

      • High sales do not denote original game design. As Videogame History shows us time, and time, again. Call of Duty once set the standard for arcade-based war games. Now they recycle even their own ideas…

  • Maybe if Activision stopped bringing out yearly iterations of all their major franchises people wouldn’t get bored of them so quickly.

    That, and there’s way too many games coming out these days, and not enough money to buy them all or time in the day to play them.

  • I am not surprised to see it lower. Not to mention there is quite a few issues with the game that are upsetting people in certain regions of the world, this will of course lower sales too.

    Do these figures mean its over for COD. The short answer is no. While many of the “old guard” from earlier iterations of the game are growing tired of it, with new consoles due in the next 1-2 years, i can see activision doing a push on it and bringing back many of the old fans, as well as a lot of new fans.

    I will be interested to see how many christmas noobs jump on over the holidays.

    • Same. Unless Activision sells the rights to someone that knows how to not milk a franchise to death (and pigs have a better chance of flying than Activision relinquishing a franchise).

      • Call of Duty ‘brand’ is forever tarnished in the eyes of core gamers… Never trust an company that calls an ‘Series’ an ‘Franchise’ – McDonalds is an franchise. Creativity is not!

  • LOL!!! Look at the haters who have nothing else to do, pitiful life’s eh?? An analyst said 15% down, an analyst you fools read. It’s not fact. The game made 500 million on its first day….OMG activision and COD are doomed its all over for them…

  • I can see why Activision sales will be down year by year!

    If it is not for the reason of quality of gameplay it should be for the reason by which and how they treat players whom they ban willy nilly, they seem to think they do not need to disclose the reason why a player has been banned !

    I have played this game legitimately for years ! and have been recently banned I an not some snotty nosed kid I am a 42 year old man who was coaxed in to playing this game by my kids and have gorwn to love this game ! now I have been banned permanently from call of duty black ops II servers I tried to get answers on forums but only came accross pre judging imbecile admins who are also unwilling or able to help with the actual reason why I was banned, I find it disgusting that companies like Treyarch and Activision are most happy to take your money for a game but the buck stops there!

    Treyarch and Activision should be required to disclose details of a ban to a paying customer whom they are parting company with permanently, I can guarantee I never once cheated in this game!

    The only logical conclusion I can come to is because I sucked so much at the game that I have been accused of boosting by some snotty nosed annoying kid! the security team at where ever have concurred to this complaint somehow? I’m just guessing because I am a mushroom as far as Treyarch and Activision are concerned, These companies should not be allowed to treat people this way, don’t get me wrong I am all for people who use actual programs to cheat getting bans that is most obvious! but to permanently ban someone based on the accusations of another person is simply ridiculous! I am making this assumption because I recall in gameplay someone in text accusing me of boosting! now this kind of thing goes on all the time the most prevalent accusation in gameplay is of hacking which I never did and boosting it does not take sherlock holmes to notice I am in no clan no affiliations to make this work for anyone ! also I have a friends list yes but most of them my son added while playing on my account, others I added for the sake of it and had no further contact with while playing my games and minding my own business, and no my son does not do this stuff either he plays PS3 which can not be hacked or cheated on and he has been playing that console game for years and well! a lot better than me he can really play.

    I only play for fun and got mocked all the time for my stats which kind of bothered me at times however I just loved shooting the guns in the game it was was awesome fun! was past tense thanks Treyarch and Activision for spoiling one element of my life which I liked! and no I will not buy from you again I think I will stick to console games from now on in where you can not be wrongfully accused by some snotty nosed kid of doing something which I did not!

    Fact is I am just a guy (42 yo Father of 2) who played this game and enjoyed it!

    Treyarch and Activision will never get my business again!
    I refuse to pay another dollar to these people of course my kids continue to play this on PS3 as do I from time to time, its a good game it is a great pity the Companies Steam Activision and Treyarch and their employees who as a whole form a Team who serve people (or should serve them) can not have a more cohesive and collaborative and transparent approach to paying customers! I ask that you review your banning process and by laws to be a little more lenient on those accused of boosting for example and take this on board as you may in essence be effecting your ongoing sales for next release games perhaps I am just blowing off steam here but perhaps I have some good advice for you to put in to place in the future?

    What would I ask for Treyarch Activision and Steam to take on board?
    1.I ask that you consider your ban process to try and alleviate wrongful bans of players who just play the game for enjoyment just like me!
    2. better and easier and transparent support !
    3. disclosure to the customer on how and why they were banned what they did and at what time the offense took place this all parties who sell the game Call of Duty Black OPS II whould be accountable for!

    Example: if you were to break in to someones home as an enforcement agency such as the CIA or FBI and arrest them the arrested individual has rights under law to be informed of what they are being arrested/accused of, I would like to point out to Treyarch Activision and Steam that you afford users of your game who are being accused of comitting offences according to your terms of service have no such rights in fact you strip any gameplayer of any right of appeal and allow a faceless security team the right to cancel gameplay rights forthwith with no accountability and no explanation this is unheard of and should stop again I am all for actual cheats being found with il-legal programs which modify the software to be banned that is a no brainer but what has happened to me is annoying and I am unable to appeal or even unable to be notified of what I am accused of doing this has caused me much grief!

    4.There should be an appeal process in place and the say so of a faceless security team should not be the final say! note if this was to be the approach any Police force was to take on board there would be chaos!

    5. I ask Treyarch Activision and Steam act as one entity in support and collaboration and not make it so hard to get answers for problems it simply makes it hard for the customer to get anything fixed yes great game but God help you if there is issues !

    baddasszombiekilla PC nick who is most unhappy with the draconian treatment of me by Treyarch Activision and Steam.


    here is the message I get when trying to log on to play to my surprise I might add….
    Error This account has been permanently banned from playing on the Call of Duty: Black Ops II Servers.

    You Should provide the paying customer who keeps you all in business I might add of the reason why they are being banned remember you take our money for this game you should not be able to cut someone off like this permanently without some accountability for your actions, Police can not get away with this you should not be allowed to continue treating customers the way you do remember you are Policing people with policy and your policies should be more accountable and transparent!

    The End.

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