Today, Sony held the "World Game Project" in Akihabara, in which the electronics giant showed off 20 PS3 and PS Vita games. These titles were developed outside Japan, and the point of this hands-on event was to give Japanese gamers a chance to check out titles they might not otherwise and maybe remind them that some big Japanese franchises are now being farmed out to Western devs.
The weather was a bit crap today — cold and drizzly — but 4Gamer reported that there was a decent enough gathering, with waits between 15 to 20 minutes for the games.
Each year that passes, Japanese gamers seem more and more open to foreign developed games. Events like this, which are really Sony PR stunts, actually end up serving as ambassadors — video games ambassadors.