EA Sports Donates $500,000 Of Free In-Game Advertising To Movember

See, this is a great use of in-game advertising! EA Sports has agreed to give $500,000 worth of free in-game advertising to Movember, free of charge. Meaning that you'll most like spot adverts for Movember in FIFA, Madden and NHL in-game over the next month.

You could be cynical about this, and say it's purely a publicity stunt on EA's part, but I really applaud EA Sports for this — especially considering the typical male audience that play sports games like FIFA, Madden and NHL. It's a great fit, so props to the team at EA Sports for doing this.

For the uninitiated, Movember is that time of the year where folks grow moustaches in an attempt to raise awareness of men's health issues. It's a pretty good cause as far as I'm concerned. Here in Australia we have a massive group of local gamers banding together in an attempt to raise money. If you want to join or donate, head here.

Thanks Joystiq!


    What I find interesting about this, Movember is just a single month... and who knows how frequent these ads will appear.

    Think about it though, $500,000 (min) for ingame advertising in a single month (3 games). Given that games lose some players over time, so advertising prices will scale accordingly, it's entirely feasible for EA to make an easy $5 million from ingame advertising on just these 3 games alone.

    Online Passes are "supposed" to cut down on the pre-owned market, but some of the original reasons behind them was to cover server costs... Seems like ingame advertising could have that covered and them some.

    They should push out a patch that will give mo's to every athlete in every EA sports title for the duration of Movember.

    So let's see if i understand this right. Instead of just giving money, they gave upsomething they've priced themselves? So, can i price my own turd at $500,000 and get kudos for giving away that much too?
    Fucking ridiculous. Its worth what people will pay, not the value they ascribe to it. And no, its not the same since their potential buyers are far fewer than traditional advertising.
    yup, dicks. play it straight with philanthropy or go home.

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