This is the stardard launch trailer recipe -- add two minutes of cutscenes, season with epic, sweeping orchestral theme. Add one tablespoon of one-off 'cinematic' gameplay moment that is totally unrepresentative of what you'll actually be doing in the game. Add a catchy tagline that features the word 'rise' and we're done. With Far Cry 3, this is what I would have expected. That would have been fine. I didn't expect 10 minutes of mostly well-woven gameplay footage
But it's a strategy that makes perfect sense. Despite the fact that Far Cry 3 appears to be a very narrative driven game, it's the scale of the world that makes the game truly unique and a trailer like this is a much better way of selling that experience -- particularly for fans of previous games in the series.
Don't get me wrong, this trailer still uses plenty of the tropes mentioned above, but it also accurately represents the game you're buying into. Great trailer. Well worth watching if you have a spare ten minutes.