Over the last decade, and perhaps beyond, Nintendo has always struggled with third party relations, convincing publishers to invest in its hardware, to produce games for its consoles. This time round, with the Wii U, Nintendo is hoping to do things a little differently, sending Miyamoto as a sort of patron saint to developers around the world to help get some enthusiasm going for the possibilities that exist in the Wii U and its new Gamepad.
"I am trying to meet with the game developers individually for this matter," said Miyamoto, talking to IGN. "The real subject is whether I’ll be able to — we’ll be able to — convince developers inside of the licensing publishers to be excited about the new features of the Wii U, so much so that they’ll be enthused towards making brand new entertainment that I couldn't come up with myself."
According to Miyamoto, it's not a lack of knowledge that has stopped third parties from developing on Nintendo consoles, it has been more of a business decision. With Nintendo content to seek a third way, it's been difficult for publishers to reconcile their own plans with Nintendo's new direction.
[B]ecause Nintendo has been trying to create very unique hardware, oftentimes it was not considered the first choice for them to work on multi-platform software," he said. "So it’s the entire company decision-making process that is hindering developer’s ability from making unique titles on Wii U hardware."
It's well worth heading over to IGN for more on the story.