Nintendo: Wii U Pricing Is ‘In A Good Spot’


Some people, not everyone, are a little concerned about the pricing of the Wii U. Is it too expensive? Even Ubisoft CEO Yves Guillemot said as much, claiming he couldn’t say he was happy with the pricing. But now Nintendo’s Scott Moffit has defended Nintendo’s pricing, stating it’s “in a good spot”.

“All I can say is that the response has been phenomenal and we’re getting, especially in the higher priced deluxe set, that one’s selling out incredibly quickly. That seems to indicate that the pricing’s in a good spot and the proof is in the consumer response,” he said, talking to GamesIndustry International.

It’s hard to argue with the logic — a device is worth what consumers will pay for it, and early adopters seem to be pre-ordering the Wii U in droves.

“Certainly we’ve seen brisk pre-sales and that the phone calls have been coming into our headquarters for quite a while now asking for more and so we do expect high demand. But I can tell you this – on opening week we will have more systems on hand for the Wii U than we did for the launch of Wii. And, second, our replenishments will be more frequent this holiday time than during the Wii launch,” continued Moffit.

Most Nintendo consoles tend to have strong launch periods, but it’ll be interesting to see how sales tail off. The Wii was successful through word of mouth, will the Wii U have the same impact? Time will tell.

Wii U Deluxe Set “selling out incredibly quickly” [GamesIndustry International]


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