It's a familiar process. First comes Christmas, then comes the bombastic AAA release, then comes the hyperbolic press release. So Halo 4 -- believe it or not -- has managed to make a metric buttload of money and, yes, it has become the biggest Halo launch in history.
In its first 24 hours on sale Halo 4 managed to accumulate an admittedly incredible $220 million dollars in revenue, a number Microsoft expects to hit $300 million in a week once the bean counters have caught up.
"We're thrilled that Halo 4 has emerged as the biggest U.S. entertainment launch of the year," said Phil Spencer, Microsoft Studios VP.
It is an astounding number and as secure as Halo 4's success may have seemed to outsiders, it must come as a relief to Microsoft and 343 Industries. The first Bungie-less Halo game was, in a sense, a relative risk and I'm glad to see a game I'm thoroughly enjoying receive plaudits.
Stay tuned for the next episode of 'look how much money we made' once everyone's counted up the dollars made from the Black Ops II launch last night!