Like everyone, Japan loves Star Wars. It also loves Darth Vader, who has sold everything from smartphones phones to pachinko on Japanese TV. Japan also loves energy drinks.
And so, we have this: Pepsi Energy Cola with Vader's face plastered all over it. The Dark Lord of the Sith actually wants you to "Give yourself to the dark side" and drink this caffeinated beverage. The can says so! Dooooo it!
Pepsi Energy Cola is a Japan original, created under Suntory, that went on sale last summer. The drink contains royal jelly extract, ginseng, guarana extract and caffeine, among other ingredients.
The Vader version launched recently and is now available across Japan, giving Pepsi drinkers ample opportunity to give themselves to the dark side.