Ubisoft tends to go full throttle towards every new console launch, and the Wii U is no exception. In an interview with Venture Beat, Tony Key, senior vice president of sales and marketing at Ubisoft discussed how the company feels about Nintendo’s new piece of kit, and just how invested Ubisoft is in the Wii U.
“You can see by the amount of exclusive titles that we’re very excited about the machine,” he said.
“We think that this machine is ushering in a year of second-screen gaming. How the market will react to that and what kind of innovation that will bring obviously remains to be seen. Our position is, we believe in it. We’ve got all these titles we’ve been working on. We’ve had a lot of experience working on and playing games with the second-screen experience. We think it’s an innovation that’s going to have a big impact on the industry.”
According to Key, Ubisoft expects the Wii U to be successful, and expects Ubisoft to be in the best possible position post launch.
“When Wii U becomes a hot machine, Ubisoft is going to be well-positioned,” he explained. “We have Rayman Legends in Q1, and we haven’t announced any other games beyond that, but… All we can say is that we’re all in on the machine. We believe in it.”
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