It's not out in Australia until Boxing Day, but plenty of gamers in North America threw their goodwill towards the various stunts and trailers that Disney spooled out for Wreck-It Ralph this weekend gone — even if they made fun of modern-day games.
All the hype paid off, with the Disney film pulling in $US49.1 million over the weekend, according to Box Office Mojo. That makes it the highest grossing film ever released by animation division of the mega-corporation.
One thing to note is that Wreck-It Ralph isn't a movie based on a game, like the Tomb Raider or Resident Evil movies. It's one that's about the medium and the love it engenders. That just might be the secret to its success.