Zynga's Boss Near Tears, Says Wall Street Journal, As He Grapples With Turning The Company Around

Well, now you've done it. Yes you, Facebook user, you've made Mark Pincus cry.

Taken public and valued at $US9 billion in so doing, Zynga's stock price has slid to a quarter of its value at the initial public offering and taught a harsh lesson to the CEO about what happens when you run a company that gets graded every day in the form of its share price.

The Wall Street Journal reports that "tears nearly welled up" in the eyes of Pincus, Zynga's chief, during a tough-love meeting in September with Bill Campbell, a director on Apple's board, called in by a venture capital firm to advise Pincus on his company's direction.

Zynga's missteps in mobile games development appear to be a sore spot with investors, particularly. The company paid $US183 million for Draw Something shortly after that game's release and has seen it steadily lose players ever since, much like its main Facebook games offerings, which have been hurt by changes Facebook has since made in how games are searched and displayed.

"Mark's challenge is how to make great games when his assets-his developers-are literally walking out the door," said one analyst, noting the bottomed-out morale that has Pincus so upset.

Behind Mark Pincus's Bid to Save Zynga [Wall Street Journal (subscription required)]


    Sorry Zynga. You blew it. Social spam. Clickfests with zero actual gameplay. Micro transactions. Shitty arse graphic design. You represent everything I hate in this world. Please stop buying games I previously enjoyed so that I don't have to delete them.

      Couldn't of said it better myself. Even their logo is an rehash;

    They could always go ahead and rip-off other peoples' IPs and make money off of them... Oh wait.

    They were an increasingly POS company from the day they were founded. Not long now until they're gone.

    In before they blame everything but themselves for their failure. No economic, social, law, market or industry changes had an effect on them, their failure was produced entirely in-house, like their linear point and click adventure 'games'.

    This is quite fitting.

    why is mark pincus crying? he already cashed out and left the company to burn. http://www.forbes.com/sites/nathanvardi/2012/10/05/zynga-keeps-crashing-but-mark-pincus-is-having-a-great-year/

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