Bronies Shut Down Their My Little Pony MMO, Blaming Copyright Law

You had to figure this wouldn't last. Though some publishers have been willing to strike agreements that allow fan projects to go forward, provided no one sells anything from them, many more don't have the time or the interest in maintaining and monitoring those relationships.

So when it came to light last year that some Brony devs were putting together something called My Little Pony Online, it seemed destined to end with a C&D from Hasbro, makers of the toy line/ironic lifestyle brand at some point. Still, they pressed ahead, releasing the game's first episode about a month ago. Shortly thereafter, the MLPOnline team got a shutdown demand from Hasbro's lawyer-mans.

A statement from the team was very careful not to blame Hasbro for the shutdown, even though the game was being scrapped essentially because of a legal threat involving copyright and trademark infringement.

"Hasbro is not to be blamed here, they wrote. "As per US Trademark law, as soon as an infringement comes to light, they are obligated to defend the trademark, or they will lose it. They had no choice in the matter, regardless of what they thought of the project or how it benefited them."

The statement added that "there was little we could do to work around it. ... Discussions continued through the month, but it came down to one fact: MLP:Online had come to an end."

All is not lost, Bronies. About three-quarters of the original team remains intact, changing its name to Starlight Studios. "We have selected a new project. It is pony related, but otherwise we're keeping most of the details secret," they write. "It is our goal to have it completed by Bronycon 2013, though this may be ambitious."

It's been a good run [MLPOnline. h/t Discord the Draconequus.]


Comments

    and the upper %1 wins again

      Seems you skipped the part that says:
      “Hasbro is not to be blamed here, they wrote. “As per US Trademark law, as soon as an infringement comes to light, they are obligated to defend the trademark, or they will lose it. They had no choice in the matter, regardless of what they thought of the project or how it benefited them.”

      I give you five out of ten troll-ies for the attempt though.

        But who does the US Trademark law protect? The upper 1%

    Bronies need to go and die.

      What is it with you and death threats?

        Some idiots can offer nothing more.

      All that hate from lukes bad articles must have turned you very sour near Christmas

        it's the whole brony culture, its nothing but a blight.

        The whole elitist, convert and be one of us or be stomped mentality.

        People gotta start putting bronies in their place.

          I wouldn't say that every brony does that. It's a very small group of people compared to everybody else. I'm not elitist, I don't go out of my way to try to get people to watch the show. The only time I talk about bronies is when I try to get people to be more understanding .

            to be more understanding.

            Congrats dude, you just said an elitist statement.

            Now Shutup.

    Well it is their fault, not Hasbros. They were using someone else's IP.

    I can't wait till this Brony thing finally dies off. The show wasn't good when it was aimed at my age group and it's not great now. Just... just stop.

      It really isn't a bad show... I don't know why people think that. It's got great animation and the characters, although they're ponies, can be very relatable.

        Maybe if your autistic or have sexual fetish for animated ponies.

          Just like you can only enjoy anime if you're Asian or love hentai.

            Just FYI, I don't honestly enjoy either :P

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