With Cut the Rope and Cut the Rope Experiments, UK developer ZeptoLab created a pair of the most popular games on any mobile platform, along with one of the most beloved mobile mascots, the candy-munching OmNom. If anything can build on that success, it's pudding.
Due out later this month, Pudding Monsters looks to be a game about sticking pudding creatures together in order to form larger, more powerful ones, with the ultimate aim being to save your friend from being devoured by the fridge owner. So it's more of a pudding rebellion than just me sitting about in my pyjamas eating a large tub of chocolate pudding. Mildly disappointing, but I'll live.
Eventually the monsters will leave the fridge, striking out into the world at large in a way that's incredibly un-pudding-like. They'll discover new species of pudding creatures, including a green slime monster that leaves a trail behind it as it moves, perhaps a homage to Kroger's Jelly Belly Very Cherry pudding, which does the same thing despite being red.
I can only imagine the pressure ZeptoLab is feeling right now, introducing its first new property since the one that's been downloaded more than 250 million times and launched a merchandising frenzy. Pudding Monsters probably won't unseat Om Nom from his candy throne, but if it's tasty enough it could be deemed worthy of his presence.