Nike is launching some kind of reality... video game... thing in the near future. Powered by the company's Nike+ FuelBand wristband, they're calling it the "the first game powered by your everyday movement".
It isn't, it's far from it, but whatever.
"In a world conquered by cold", their tease says, "you'll have to earn your way out with the help of Calvin Johnson, Alex Morgan, Allyson Felix and Neymar Jr."
"Advance your avatar. Stand out on the leaderboard."
Hopefully there's more to it than just using Fuelband data to move you up a leaderboard.