Sega’s Biggest ‘Miscalculation’ Turned Into Viral, Internet Gold


Japanese game maker Sega has screwed up too many times to count. But there’s one thing Sega got so right. But only after it got everything so wrong.

At the 2011 Tokyo Game Show, Sega showed a new Hatsune Miku game, but it featured a slightly unsettling Miku.

Hatsune Miku is a virtual idol who started out on Vocaloid software, but has since went on to hold massive concerts and star in her own games. This is what she originally looked like:

The “new” Miku shown at the 2011 Tokyo Game Show was based on the Nendoroid brand of plastic figurines. With those big, lifeless eyes, gaping mouth, and hunched over posture, the life-sized, lollipop-carrying Nendoroid Miku seemed more “creepy cute” (キモカワイイ or kimokawaii) than cute.

Online, this new Miku was dubbed the “electric goblin” or “Sega’s greatest miscalculation” (though, I can think of worse Sega blunders). Yet, every time this particular Miku appeared at promotional events, the character drew a flurry of attention. Images of the bigheaded Miku went viral, popping up in countless threads and on numerous blogs:

Instead of being called a “blunder”, fans started saying a somewhat cutesy, “It’s Miku!” (ミクダヨー or Miku dayoo) whenever she popped up in threads. This iteration of Miku has taken on a life of its own and proven so popular that Sega has actually trademarked “Miku dayoo” in Japan. There’s also been the inevitable parade of merchandise, hoping to cash in. She even appeared in a 7-Eleven commercial this summer in Japan.

But even as this latest Miku craze roars through Japan’s geek subculture, there are still moments when folks pause, realising just how creepy this Miku can be. Take this recent fax (via @yamineko4205), promoting a new Miku figurine.

Well, it’s Miku, alright.

這いよる混沌!「着ぐるミクさん」コラまとめ~ミクダヨー~動画もあるよ! [Naver]
ミクダヨー [ニコニコ]

Top photo: Good Smile/Sega


The Cheapest NBN 1000 Plans

Looking to bump up your internet connection and save a few bucks? Here are the cheapest plans available.

At Kotaku, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.

Comments


8 responses to “Sega’s Biggest ‘Miscalculation’ Turned Into Viral, Internet Gold”

Leave a Reply

Your email address will not be published. Required fields are marked *