This Week In The Business: Every Publisher Is Guilty Of Making A Glorified Add-On Pack

What's happened in the business of video games this past week ...

QUOTE | "You want to avoid the appearance of a glorified add-on pack and every publisher is guilty of that at one time or another." — Ubisoft marketing exec Tony Key talking about the pitfalls of having annualised a major franchise like Assassin's Creed and their effort to keep it fresh.

QUOTE | "Let's forget about that embarrassing situation with the giant man-babies who didn't like the way the game ended." — GamesIndustry writer Rachel Weber discussing with other staff, as part of a personal favourites list, why she feels Mass Effect 3 deserved more recognition.

QUOTE | "Mobile won't kill console. F2P won't kill full-price. Cloud won't kill local." — Former editor Rob Fahey talking about how the "idea that one form of entertainment, one form of business model or even one form of distribution will emerge to Rule Them All, is simply an idiot's fantasy."

QUOTE | "Virtual reality is going to be a platform and not just something that you plug into the console. We're going to get to the point where the headset is the console." — Oculus Rift creator Palmer Luckey talking about how virtual reality gaming is going to become a major option for game developers.

QUOTE | "Consoles will become ultracore, almost like hobbyist." — ngmoco boss Clive Downie talking about the role of consoles in the marketplace as tablets eventually dominate gaming.

STAT | 2100 — The number of sexual predators recently purged from online games in New York, thanks to Attorney General Eric Schneiderman and companies like NCsoft, Gaia Online, Funcom and others.

STAT | 30 million — The number of PS3s that Sony has sold across Europe more than five years after it launched in the region.

QUOTE "The single biggest challenge we've realised since jumping from console into mobile, is how completely differently the audience behaves." — Playrise CEO Nick Burcombe, one of the creators of Wipeout, talking about the big shift in gaming and audience going from console to mobile.

QUOTE | "Journey is a glorious piece of art as entertainment and a banker for Sony during a year it needed to scrape together every single penny." — GamesIndustry International European editor Matt Martin talks about why Thatgamecompany's title is one of a dozen that defined gaming in 2012.

STAT | 1.2 million — The number of players that have downloaded and played the first free-to-play game on Xbox Live, Happy Wars, showing the importance of the growing business model.

QUOTE | "Shouldn't we also quit marketing murder as a game?" — David Axelrod, former senior advisor to President Barack Obama, helps to reignite the video game violence debate in the wake of the terrible Newtown tragedy.

QUOTE | "A Steam Box could have a major ripple effect on next-gen." — Veteran games journalist Chris Morris discussing the potentially huge impact of Valve's entry into hardware and how it could hurt Sony and Microsoft.

This Week in the Business courtesy of GamesIndustry International

Image from Shutterstock


    Ubisoft's quote as don't release a yearly game seems like a good common sense move, What I fail to understand is why they don't take their advice or are we not going to see an Assassins Creed game released in 2013?

    Grand Theft Auto has been around for a long time, there have been many games, but they don't just punch out GTA5 next year and than a GTA6 in 2014, they take the time between games to make sure that the new game isn't just the old game in a new location.

    Sports Games are the worst for this, surely they could release Madden or whatever franchise every couple of years and just have a DLC roster update in between.

      I think I remember hearing once that each year the sports games iterate on their technology for things like player animations and what not, and these advances usually make their way into normal games, meaning sports games do have an important role in the wider games industry.

        I think you make a very good point, but I think that new technology trickling down comes more at the start of a consoles life cycle rather than at the end when they seem to be tweaking the graphics of the old engine for a year and doing a new roster. Can't they patch in the tweaks and give you the new roster as DLC?

        If they didn't have to punch out a yearly sports franchise maybe in between they could try a "future sport" style game or try and come up with a new IP? I'm much more willing to give a zany or cool new sports game a go than Madden. I loved Borderlands 2, it's my GOTY, I loved Halo 4, I want X-Com but these are sequels and reboots I don't think I purchased a game this year that was a fresh IP.

        Dishonoured doesn't appear to be the type of game I'd enjoy, but maybe I'll give it a try further down the line.

          I'd say the new tech comes in equally over the life of the console. By the end of its life, devs are really familiar with the hardware limitations and manage to push out more and more by optimising. Hence why new games like Halo 4 look better than Xbox 360 launch titles. So I suppose you could say at the start they have a big push, but because they focus mostly on just the tech, they can afford for it to be bloated. It's not until they have to optimise that it would become viable for other types of games to use, you'd think.
          Is love to see some new sports IPs too though, the yearly updates are too boring for me, but I doubt they'd sell as well as normal sports games seeing how many 'non-gamers' buy them. Companies would be less willing to invest in new tech for games that won't sell as well. So while they may seem like boring games to us, they do have an important role in the wider game industry.
          (sorry if that doesn't make as much sense as I was hoping it would. I shouldn't post at near midnight :P)

    I hate to stab into the oldest damn wound on the body, but Weber's comment shows how IGN are more childish than anything, with no real grasp on what they are discussing.
    Entitled? How about a bunch of people who got baited by false advertising?

    It should never be the place of a gaming journalist to be a critic of people's opinions, and a defender of companies who are dishonest in what they promise to deliver.

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