This Week Year In The Business: ‘Someday We’ll Be Living In The Matrix’


A look back at what happened in the business of video games in 2012.

QUOTE | “Someday we’ll be living in the Matrix.” — Gearbox boss Randy Pitchford talking about the huge aspirations some game developers still have and why today’s games “suck” by comparison to where they should be.

QUOTE | “No sex please, we’re gamers.” — GamesIndustry.biz’s Matt Handrahan talks to Miriam Bellard of No Reply games, who explains whyshe thinks their erotic game Seduce Me was removed by Steam Greenlight.

QUOTE | “You’ve decided that some breasts deserve a prime spot.” — Rachel Weber, GamesIndustry International journalist, commenting about Future’s CVG site posting a gallery of E3 booth babes and sadly asking readers to “get their scorecards out”.

QUOTE | “Nintendo has to let Mario games on non-Nintendo devices.” — Nanako Imazu, Tokyo stock analyst, said this after Nintendo announced its massive losses for last year; other analysts have also called on Nintendo to put its iconic brands on smartphones and tablets, but the company has resisted all such advice.

QUOTE | “The Vita is almost DOA.” — Richard Browne, industry veteran and former Sony exec, talking abouthow Sony has fallen on hard times but can still come back.

QUOTE | “Consoles may quickly go the way of the dinosaurs.” — Nexon America CEO Daniel Kim, talking aboutconsole developers and how they need to go free-to-play.

QUOTE | “Sony has had a miserable generation in the console market.” — Rob Fahey, former editor of GI.biz, talking aboutthe harsh lessons Sony has learned and what they need to succeed.

QUOTE | “Dropping a nuclear bomb on GameStop.” — Leading games industry analysts react to the rumour that the next PlayStation could block used titles, whichcould prompt GameStop to avoid stocking it.

QUOTE | “Xbox is the one console actually defying gravity.” — Matt Barlow, general manager of product marketing at Microsoft’s Interactive Entertainment Business, talking about the momentum Xbox 360 has seen and how he expects it to have a huge Christmas.

QUOTE | “Pre-owned has really killed core games.” — David Braben, founder of British developer Frontier Developments, talking abouthow single-player core games are dying.

QUOTE | “Ouya will go down in history as something as big as iPhone.” — Mark Friedler, game industry veteran, talking about the hugely successful Kickstarter for the Android-powered console Ouya.

QUOTE | “Social and freemium is not where gaming is headed.” — Jack Tretton, head of SCEA, talking aboutSony’s rough times and how the console business will be better than ever.

QUOTE | “Xbox 360 isn’t so good anymore compared to PCs.” — Matt Firor, head of Zenimax Online Studios, talking about why we haven’t seen successful console MMOs on 360 as part of an in-depth Elder Scrolls Online interview.

QUOTE | “There is a dark underbelly to Xbox Live.” — Rob Fahey, former editor of GamesIndustry.biz, talking aboutwhat can be done to rescue Xbox Live and online gaming from abusive bullies.

QUOTE | “The single player mechanic is a gimmick — games are meant to be played with others.” — Jonas Antonsson, Gogogic CEO, talking about why games are moving toward a sort of multiplayer singularity.

QUOTE | “Technology will drive gameplay, always.” — Cevat Yerli, Crytek founder and CEO, talking about the latest edition of CryEngine and the upcoming Crysis 3.

QUOTE | “Nintendo has set up the Wii U for failure.” — Dan Hsu, editor in chief of GamesBeat, talking along with journalists and analysts about the mixed critical reception to the Nintendo’s launch of the Wii U.

QUOTE | “We’re going to be a 100 per cent digital company, period. It’s going to be there some day. It’s inevitable.” — Frank Gibeau, head of EA Labels, talking about the future of Electronic Arts.

This Week in the Business courtesy of GamesIndustry International.

Image from Shutterstock


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