Ubisoft's two big Christmas releases don't just share numerals and second words starting with "cr". They also both begin, bizarrely, with almost exactly the same quote.
Yes, of all the books, movies, TV shows and historical figures that are out there for developers to lift quotes from, both Far Cry 3 and Assassin's Creed III begin with the following line from Lewis Carroll's classic Alice's Adventures in Wonderland:
In another moment down went Alice after it, never once considering how in the world she was to get out again.
You can see it in action above. In Assassin's Creed, Shaun says it as you're about to open the door to the temple in the game's intro sequence, while in Far Cry 3, it's the first thing you see when you fire up a new singleplayer campaign. Both make sense given their individual context, I guess, even if Shaun's selection feels a little forced and Far Cry 3's intro cuts next to bros downing brews on the beach. And yet...
The games share almost nothing thematically or aesthetically. In fact, about the only things they've got in common are those listed in the opening paragraph. Oh, and...this quote. Sure, it might be some strange branding exercise, but it's more likely both teams thought they were being very clever, then had an "oh shit" moment when checking out the end product of their labelmates. What are the odds!