War Z Developer On Steam Clusterf**k: You Misread The Description

War Z Developer On Steam Clusterf**k: You Misread The Description

The rollout of zombie shooter The War Z is one hot mess. Yesterday, gamers on Reddit were pissed about the game’s misleading description on Steam. And now, the game’s maker, Hammerpoint Interactive, is saying it wasn’t the description’s fault. Oh, no, it was yours.

“I’m sure that a few players may be upset, but I can assure you that based on what we’re seeing, the number of people who post bad comments are a small percentage of people who actually bought the game,” Hammerpoint Interactive’s Sergey Titov told GameSpy, echoing what he also told Kotaku.

However, Titov went one step further by saying, “I’m sure there’ll be people who will look into small details and will say ‘no I was mislead’ where in fact they imagined something to themselves without checking details first.”

“I think there’s a difference between false claims and perception of the text. There’s no such thing as ‘fully released’ for online game. As far as I’m concerned The War Z is in a stage when we’re ready to stop calling it Beta. This is a basic version — bones to which we’re going to add more and more ‘meat’ — features and content in the coming months and hopefully years.”

As the Reddit screengrabs show, the text and those discrepancies don’t appear imagined:


Hammerpoint can add all the meat it wants, but many gamers feel like they’ve gotten a false bill of sale. The outrage online has been so vociferous that the Steam description was updated:


Well, sorta.

On the game’s forums, Titov issued this apology (it’s his second; here’s the first):

As you all know we launched the game on Steam yesterday. OK — we’re number one top grossing game on Steam right now — thank you guys for your support.

At the same time it was clear that there were a number of customers that felt that information about the game was presented in a way that could have allowed for multiple interpretations.

We’ve taken steps to correct this and format information presented on our Steam Store page in a way so it provides more clear information about game features that are present in the Foundation Release and what to expect in the coming weeks.

We also want to extend our apologies to all players who misread infromation [SIC] about game features.

At the end of the day our goal is to serve our players as best as we can, and we love when you guys steer us into the right way of doing it !

This bit deserves a reply: “We also want to extend our apologies to all players who misread infromation [sic] about game features.” It’s not us, it’s you.

On the game’s forums, some are accepting the studio’s apologies, thanking the developers. Others are simply not having it. DeadlySwordz writes, “So you waited till a bunch of people bought your game and made some money first before addressing this? Wow. Good thing I didn’t buy and never will.” Kingkilla15425 added,” It wasn’t a misrepresentation, it was a blatant lie. But good job fixing it anyways.”

“No one misread anything,” writes Snedsdawg. “The information you posted was false, it’s as simple as that. Don’t try to pin this on us, it was your error, not ours.”

Besides launching suspicious microtransactions, Hammerpoint is directing unhappy customers to Steam for a refund. You know, those unhappy customers that supposedly misread the original Steam description and got bad “infromation”.

Steam purchase page issues [War Z Forums]
A Shocking Interview With The War Z Developer On False Steam Store Claims [GameSpy via MCVUK]


  • So they changed the description, after the fact, and now blaming people for not reading it? Sounds like something Blizzard would do.. in other words, this happens ALL the time.. it needs to stop.

    • No, they’re saying that people who read the original description didn’t understand it, despite it making several false statements about the game. They have now changed the description (which still has some false data) – but the blame was for people “misunderstanding” the original.

  • Surely there are regulations surrounding deceptive and misleading conduct under Trade Practices that can be pinned on Hammerpoint in this case? Australian law (as an example) applies a reasoning that asks “Would a person be fairly or reasonably expected to understand Hammerpoint’s interpretation of the description of their game based on what was provided?”

    The only answer to that question I can come up with (based on the earlier Steam description) is no. It is not fair or reasonable to expect consumers to interpret the description of the game as Hammerpoint wishes people to do so and therefore it appears to be deceptive and misleading. Also regarding Hammerpoint’s accusation that consumers didn’t understand, that’s still Hammerpoint’s fault for putting out such a confusing description in the first place.

    People have a right to be angry about this, most reasonable people would be.

  • As far as i’m concerned, you don’t release a game with a description for the game as it’s intended to be in the future, you release a game with a description of how it is now.

    The second description would’ve been fine if they’d done that in the first place, but I can definitely understand the frustration of people who feel like they were a bit ripped off.

  • Lol, reminds me of how arena net treated its customers with gw2 at launch, they had no bugs, only exploits and if you played that bugged content you were a dirty exploiter.

  • okay, who actually ever thought this game would be good? it’s obviously a piss poor copy of dayZ, and dayZ is a free mod in beta, and it still looks better than this…

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