Who Was The Biggest Beneficiary Of THQ's $5 Million Humble Bundle?

I guess there's no way of knowing, but I really would like to find out how much of the $US5,098,093.79 raised by the Humble THQ Bundle went to charity, and how much went to the embattled publisher, which may qualify as a charitable cause depending on how you feel about its situation and the games it makes.

When it rolled out two weeks ago, comments from some pro-THQ gamers suggested that even though the spirit of the Humble Bundle is to give a slice to charity (and to offer titles DRM free, which these weren't), it'd be quite alright to give all of one's purchase price to THQ, and I don't really have a problem with that. They're hurting. People like their games. I really have no idea what THQ is going to do, long-term. Sure, they're a capitalist company, but if they want to hold a bake sale to stay afloat, willing buyer, willing seller and all that.

THQ's president, Jason Rubin, tossed $US11,050 into the pot, giving all but $US500 of that to charity. (He began with a $US1050 purchase, then put in a $US10,000 buy at the end, I suppose so as not to appear to artificially boost the average purchase price). Two were listed — the American Red Cross (presumably for Hurricane Sandy relief) and Child's Play, the go-to gamer's charity. He gave the $US500 left over to Humble Bundle itself as a goodwill gesture.

The firm's stock price was $US1.18 on November 29, right before the bundle was announced. Yesterday it closed at $US1.33, though it had gone above $US1.50 in between. I guess it was a success, then.


    I don't mean to be dickish, but since when do journalists write "I guess there's no way of knowing"?

    You're a journalist! Ask various organisations! Do some investigating!

      Nobody ever accused the Gawker family of journalism before...

      Well theye is no way of knowing without asking the HB team i guess, if they did it would almost be like saying "So how much money did you make if selling this game?"

      As it stands there is no way of knowing unless its stated somewhere how much each section got.


      Journalism is hard.

      At the very, very least, you could make the assumption that the majority of people went with the default split, out of laziness or indifference, (which I believe was 2/3rds to THQ?), to get a ballpark figure of $3.3m. If you ask a question in the article title, please make an effort to answer it.

      Usually it's just easier to make it up. That seems to be a common trait of a journalists.

    The pic said 13 days to go, why did i only hear about it after it ended? Good job kotaku.

      You should read Kotaku more then

      Sucks that you missed it. They covered it a few times because they added games to it midway through.

      I'd be interested to see the split. Normally people feel like giving the developer a decent slice is just as much of a charity as the charity donation, but even though I like THQ I didn't give them as big a share as I probably would have given an indy dev.

    Sign up to the mailing list on the HB site. Then you'll never miss them.

    Edit: In reply to rikku45

    Last edited 17/12/12 1:58 am

    They also added DawnOfWar Game of the year edition(1&2+DLC), Titanquest and the RedFaction DLC after a few days if you payed above average.

      ...also, the biggest beneficiary of the THQ bundle was US, the gaming public... what a silly question.

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