Sony Settles With Kevin Butler Actor Over Wii Brouhaha

Jerry Lambert, who played phony Sony exec Kevin Butler, has reached an agreement with Sony. The actor appeared in a Bridgestone ad, playing a rival game console, the Nintendo Wii.

Media Post (via Eurogamer) reports that Lambert agreed that his contract with Sony excluded him from promoting rival game machines, and that doing so was confusing to some viewers, who thought he was playing the Kevin Butler character in both commercials. The ad resulted in a lawsuit, with Bridgestone saying the character wasn't Kevin Butler.

With the settlement, Lambert agreed not to appear in commercials related to "any other video game or computer entertainment system or video game company" for two years.

After that period, Lambert can appear in video game commercials, but during the first two years after, the actor agreed to notify Sony and give the company details so that they "can assess whether or not Lambert's intended performance violates [Sony's] rights in the Kevin Butler character."

Sony, not Lambert, owns the rights to the Kevin Butler character.

While Sony and the actor have reached an agreement, the Tokyo-based electronics giant is still battling it out with Bridgestone in the US District Court for the Northern District of California.

While they do that, take our quiz and see if you can tell who Kevin Butler is!

Sony Settles With 'Kevin Butler' Actor Over Bridgestone TV Ad [Media Post via Eurogamer]


    Wasn't Jerry Lambert the name of Bill Hudson's character in Predator 2?
    "Hey, don't worry - PR's my specialty!"

      you mean Bill Paxton of course. Hudson is his character in Aliens.

    So, here's the thing. For a very long time, I don't know that I've read any articles about Kevin Butler doing anything - just seen him mentioned in places as a Sony exec. This scandal breaking was the first time, honest to God, that I got any indication that he wasn't a real dude.

    Was I just not reading the right articles? Would it have been obvious if I had seen any of the ads he was in? Was it ever in any way an actual secret?

      It would have been very obvious Kevin Butler isn't real if you'd seen the ads. He's an amusing persona created by Sony to market the Playstation. Some of the ads were actually pretty darned funny too.

      Last edited 18/01/13 1:28 pm

        Yeah, the Kevin Butler ads were surely the best ad campaign to come out of this generation of consoles. It's a shame that it ended up like this.

        Sony didn't create KB. They used an outside marketing firm.

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