Many Dead Space fans were disappointed this week after hearing that Dead Space 3 would feature microtransactions — or the ability to buy in-game goods for real money. Today in an interview with CVG, Dead Space 3 producer John Calhoun stated that microtransactions exist because they intend to court mobile gamers.
There's a lot of players out there, especially players coming from mobile games, who are accustomed to micro-transactions. They're like "I need this now, I want this now". They need instant gratification. So we included that option in order to attract those players, so that if they're 5000 Tungsten short of this upgrade, they can have it.
Would a typical mobile gamer be playing Dead Space 3? Maybe some. I think it's more likely that the people taking advantage of microtransactions in Dead Space 3 will just be impatient Dead Space players.
Patience is not platform-exclusive, after all. Mobile just happened to capitalise on it early; it hasn't weaned players to suddenly expect to be able to pay for things in a game. Having that luxury is just plain attractive (to some.) No conditioning necessary.
Regardless, everyone is free to abstain from purchasing anything if they want, instead opting to earn things the good old-fashioned way.