When hallowed British media institution The Sun partners with a video game publisher for some advertorial, as you can imagine, the results are deftly subtle.
The pair have managed to combine detailed coverage of Crysis 3 with a tasteful recognition of the broadening demographics of the video game market. How? By putting a blonde former popstar in bodypaint. Then writing things like this.
FORMER Pussycat Doll Ashley Roberts shows she's a kitten with claws - donning full bodypaint to celebrate the launch of video game Crysis 3.
The saucy skin covering was in tribute to the game's trademark Nanosuit, a customisable set of power armour which helps the player battle through hordes of enemies.
But it's fair to say that the game's hero, Prophet, doesn't look anywhere near as good in the outfit as Ashley, with the black-and-grey paint showing off her sizzling curves.
Despite her stunning looks, the 31-year-old blonde admitted: "I might just be cuddled up with Coop. That kind of sounds sad doesn't it?"
And pushed on whether any fellas have stolen her heart since she moved to Britain, she said: "No, not yet...I've been busy, but we'll see."
If she's bored, the latest Crysis title looks like an intelligent answer to your average shooter, asking players to combine stealth with an all-guns-blazing approach to best their enemies.
She could try to kick-start her love life by asking a few fellas around for a game...
Keep it classy, The Sun. You too, EA (or whatever marketing firm repped you on this).
(A warning, if you want to read the whole thing, the images are kinda NSFW).
Puss in suit! [The Sun]