I'm Lara Croft. You're Lara Croft. Everyone's Lara Croft, Actors Say.

The new trailer for next month's new Tomb Raider takes an interesting turn: we've got men and women of various ages and ethnicities all saying that they're Lara Croft.

We at Kotaku knock game companies when they push a game in a less then classy way. Might as well praise them when they do something nice. So, kudos to the Tomb Raider folks at Eidos for doing this bit of good work here.

Instead of asking gamers to protect Lara or lust for Lara, this time they ask us to identify with her. On the one hand, it's standard game-sold-as-power-fantasy. But it's also a case of welcoming a broader array of people in as potential players of Tomb Raider games. Smart business, to boot.

Just one caveat...

You might be Lara Croft. But you never received official training to be Lara Croft. I did (jump ahead to the three-minute mark and revisit one of the more ridiculous things I've ever done in my career):


    'I am Lara Croft' this sort of reminds me of them really lame celebrity World of Warcraft advertisements.

      I agree except those adds where awesome

    I think I get what they are doing here

    trying to break this Idea of "the audience doesnt relate to female protagonists:

    I don't think I have the thighs to be Lara Croft.

    I hate Lara Croft. I guess that's why people always say I'm self-loathing.

    really dont like the live action actors, makes it seem like a just one big circle jerk.

    So cynical... But I think it brings a much-needed perspective.

    Hell, to gaming overall. "Hey. Hey. This doesn't need to look like you to be relatable. You don't have to be female to relate to Lara, you just need to tap into your sense of desperate survival. You don't need to be black to relate to the Walking Dead's Lee, you just need to tap into your protective/parental instincts. You don't need to be a white space marine to relate to Marcus Fenix, you just need to be in touch with your inner monosyllabic, bullet-chewing meat-head."

    What? And here I was constantly thinking I was Batman... woe is me

    Way to go SE, you had to ruin the clip at the end with your greedy DLC messages!

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