Well I can't say I saw this coming, but it makes a whole lot of sense. While EA is still restricting the sale of its games on Steam, it's now allowing Ubisoft to sell certain games on Ubi's Uplay service. According to a statement from Ubisoft, games from Warner Bros and a handful of other publishers, will also be made available.
"We’re thrilled to be bringing EA titles to Uplay and Ubisoft titles to Origin – the more choice for consumers, the better in today’s gaming world," said Michael Blank, Vice President of Production for Origin at EA. "Offering games like Dead Space 3, Need for Speed Most Wanted and more on Uplay is a great opportunity to reach even more PC gamers worldwide."
This means that in addition to Ubi's catalogue gamers will be able to purchase games from EA's back catalogue and put down pre-orders on upcoming games such as Sim City.
"Ubisoft is committed to continually improving Uplay and making it the most rewarding set of services available to our customers," said Stephanie Perotti, Worldwide Director of Uplay at Ubisoft. "Adding excellent titles from EA, Warner Bros. Interactive Entertainment and many other top developers to Uplay shop means that players now have more choice in where and how they purchase games online."
Previously consumers were being forced to sign up to Origin if they wanted to play games such as Mass Effect 3 and Battlefield 3, so this is an interesting move from a publisher that very publically removed its games from Steam. It'll be interesting to see whether this is part of a long terms strategy for EA to begin releasing its games on other services, or if it's simply a one-off deal.