We've seen leaked images of the PS4 controller. We've seen Sony people hold the PS4 controller in their hands. But not until our intrepid Kirk Hamilton hustled into the Sony area of the Game Developers Conference show floor today have we been able to see the PS4 controller... in the wild?
Well, it's in a glass box. Four of them are. At least we can peer at them for some time.
And look at that PlayStation 4 Eye in the centre. It's the life of this party!
We still have no clue what the console will look like. We're not sure Sony does either. The PS4 is scheduled for release this Christmas.