Their message is clear: What happened with SimCity is not OK. Their demands are simple: Remove the always-online requirement from SimCity and future games.
And they are legion.
Their change.org petition has almost 75,000 signatures. Who knows if it will have any real-world effects, but at least it's keeping the dialogue up. That's what we're doing here, after all. Hell, they could have done this on whitehouse.gov and forced Obama to chime in.