House of Cards isn't a "free" show — you still have to pay to see it the same as you would to watch Breaking Bad. Netflix itself is the primary distributor, and it outbid HBO, AMC and all the rest to make it the streaming service's first original programming, launching the entire first season back on February 1.
So, yeah, it's probably a good idea for Netflix and the show's writers to come up with some creative ways to make that money back. They should be a little less ... awkward than this though. Then again, unless you're Foghorn Leghorn, everything said in a fake Southern accent sounds awkward.
[YouTube — h/t mindsale]