This Week In The Business: ‘I Set Up To Be A Negative Profit Enterprise, And I’ve Been Successful.’


What’s happened in the business of video games this past week …

QUOTE | “I set up Molleindustria to be a negative profit enterprise and so far I’ve been very successful.” — Paolo Pedercini, creator of anti-NRA game The Best Amendment, talking about how he’s exercising his freedom of speech.

QUOTE | “10 years from now [Riccitiello will] be hailed as a pioneer.” — TechSavvy Global CEO Scott Steinberg and other analysts assess EA boss John Riccitiello as he prepares to exit the company.

QUOTE | “It’s sad really, that company used to kick arse. Riccitiello was the single largest reason it stopped.” — An ex-EA executive, commenting about soon-to-be ex-CEO John Riccitiello’s tenure at Electronic Arts.

QUOTE | “I think tablet’s becoming almost the ultimate game platform.” — Steve Chiang, president of games at Zynga, talking about why Zynga is moving heavily into mobile game development.

STAT | $US100 million — Amount of money spent developing Bioshock Infinite, according to a report in The New York Times; more than $US100 million is expected to be spent on the marketing for the game.

QUOTE | “Nothing changes very much from year-to-year, so there’s a lot of room to try new things.” — David Rosen of Wolfire Games, talking abouthow there’s plenty of room for design innovation in the FPS genre.

QUOTE | “[Clones] are a net positive as they challenge us to think differently and work harder.” — COO Matt Turetzky of Lima Sky, creators of mobile hit Doodle Jump, talking about why he’s not worried about clones.

QUOTE | “Publishers are coming to realise there is still this core gamer audience.” — Simon Barratt, co-founder of developer Four Door Lemon, talking about creating more games for hardcore gamers.

QUOTE | “If people left your game feeling dissatisfied you are never going get to get them back.” — Emily Greer, co-founder of Kongregate, talking about how free-to-play games can last a long time if they treat players with respect.

STAT | $US330 million — Amount Chinese game giant Tencent spent on its investment in Epic Games; that sum purchased a 40 per cent share in the developer.


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