After ‘Gangnam Style’ There’s This Song And Dance

After ‘Gangnam Style’ There’s This Song And Dance

This is “Cutie Song”. In its native Korean, it’s called the “Gwiyomi” or “Kiyomi” song, depending on how you write it in English. And it’s the viral music craze that’s been spreading through Asia in the wake of “Gangnam Style”.

Last October, the “Gwiyomi” jingle and dance originally appeared on a Korean variety show called Weekly Idol. Popstar Jung Il Hoon from the boy band BTOB did the jig on TV (though, there’s a dispute over that).

“Gwiyomi” literally means “cutie player”.

Then, as Kotaku commenter Sang Kwon explains, “Gwiyomi” went supernova after pop princess Suzy (above) from the group Miss A did her version (here). Suddenly, everyone was doing it.

As Yahoo! Singapore points out, the lyrics go something like, “One plus one is cute, two plus two is still cute, three plus three is also cute, etc.” Below, you can see a guide on how to do the dance:


The “Cutie Song” was apparently much more of a thing in South Korea a month or so ago, but it’s been picking up steam in neighbouring Asian countries, such as in Thailand, Singapore, and China. In one video, over three hundred people did the dance!

Some say it’s super adorable, while others find it super annoying. Whatever it is, one plus one is so not cute. It’s two!

Thanks Sang!

Culture Smash is a regular dose of things topical, interesting and sometimes even awesome — game related and beyond.


    • Culture Smash is a regular dose of things topical, interesting and sometimes even awesome — game related and beyond.

  • Good old Bashcraft. Keeping us up to date with all the latest Asian trends…WHICH NONE OF US CARE ABOUT.

    • Culture Smash is a regular dose of things topical, interesting and sometimes even awesome — game related and beyond.

      Also, no one told you to click the article, you did that all by yourself.

      • Uh-oh. Looks like I’ve angered Kotaku’s weeaboo community. Just so you know: singing the “Cutie Song” won’t make Asian people like you.

  • Gangnam Style succeeded because it was completely different from the cultural norm. The electro pop style of music helped enhanced its acceptability in foreign countries, and the music video was hilariously random – the outlandish dance moves, the weird behavior in public spaces, coupled with the way he dresses completed the package.

    This is none of those things…I can’t see it gaining popularity outside of Asia.

  • is there a cultural phenomenon in korea that is the same as japan’s grown ups acting as ever-cute children? (probably some nickname for it that i have no interest in googling).

  • Woo! Suzy made it to kotaku lolololol!

    I don’t get why people are bashing this article? Yeah this Kiyomi thing seems childish and weird but, in the eyes of many, playing games or watching cartoons/anime or playing board games seems childish and weird too. I like to follow asian stuff like kpop, anime and manga and follow them because they seem fun and enjoyable to me. I also love playing games on PC and I’m sure that the majority of people who play games also finds those things fun and enjoyable. So what’s wrong with a bit of pop culture every now and then? And have you guys tried doing this? It’s actually pretty fun if you don’t think too much about it.

    Oh and yes, I understand this has zero references to video games. But isn’t kotaku meant to be reporting in pop culture which includes video games, culture trends, technology, reporting on conventions and other “Otaku” things? This article fit well within the pop culture space. I think Ashcraft gets more hate than he deserves sometimes.

  • Hmm, I am quite familiar with Asian culture and women doing cutesy things is quite the norm. However the last video i couldnt help thinking. She is way to old to be trying to be cute doing/acting like that.

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